The survey is about the Porsche’s new electric car, Taycan. Write findings and recommendations by analyzing the survey data I provided. The requirements as stated:
Findings from the analysis of the survey sample that address the research objectives,
including graphical representations of the data where helpful and a description of the
techniques used.
Recommendations for the company and surrounding analyses (e.g. costs / potential
benefits).
survey_data.xlsx
Unformatted Attachment Preview
Q1
Number of people
In this survey the term “sports car” refers to cars that are
advertised and generally known to be fast in speed,
powerful with regard to acceleration and elegant regarding
their design and appearance Do you own a sports car?
No
Yes
62
7
Q2
How familiar are you with Porsche model cars?
Extremely familiar
Moderately familiar
very familiar
slightly familiar
not familiar at all
q3
Do you see yourself buying a Porsche now or at any time in
the future?
Q4
Have you heard of the Porsche Taycan — a new all-electric
sports car?
Q5
How familiar are you with electric vehicles in general?
6
18
10
18
16
Extremely familiar
Q6
Do you see yourself buying an electric vehicle now or at
any time in the future?
Q7
When considering a new car to drive or purchase, rank the
following features in order of importance (1 being most
important, 6 being least important) – Price
Q8
When considering a new car to drive or purchase, rank the
following features in order of importance (1 being most
important, 6 being least important) – Aesthetic design
2
Q9
When considering a new car to drive or purchase, rank the
following features in order of importance (1 being most
important, 6 being least important) – Performance
q10
When considering a new car to drive or purchase, rank the
following features in order of importance (1 being most
important, 6 being least important) – Convenience
Q11
When considering a new car to drive or purchase, rank the
following features in order of importance (1 being most
important, 6 being least important) – Environmental impact
Q12
When considering a new car to drive or purchase, rank the
following features in order of importance (1 being most
important, 6 being least important) – Driving technology
Q13
For each pair, rate where your perception of Porsche’s cars
falls on the scale from 1-5: – Modern (1) or Old-fashioned
(5)
Q14
For each pair, rate where your perception of Porsche’s cars
falls on the scale from 1-5: – Environmentally friendly (1) or
Polluting (5
Q15
For each pair, rate where your perception of Porsche’s cars
falls on the scale from 1-5: – Used on special occasions (1)
or Used every day (5)
Q16
For each pair, rate where your perception of Porsche’s cars
falls on the scale from 1-5: – Common (1) or Exclusive (5)
Q17
For each pair, rate where your perception of Porsche
drivers falls on the scale from 1-5: – Young (1) or Old (5)
Q18
For each pair, rate where your perception of Porsche
drivers falls on the scale from 1-5: – Feminine (1) or
Masculine (5)
Q19
For each pair, rate where your perception of Porsche
drivers falls on the scale from 1-5: – High-class (1) or Lowclass (5)
Q20
Rank the following car manufacturers in terms of perceived
car performance (1 being top performance, 5 being low
performance): – Porsche
Q21
Rank the following car manufacturers in terms of perceived
car performance (1 being top performance, 5 being low
performance): – Tesla

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