Marketing (MKT3151.E1)Marketing Mix, Assignment 2NAME: Type your name hereDIRECTIONS
Respond to each of the questions below.
Please “Save As” this file and include your name in place of “worksheet” before you upload to Moodle (file should be named: MKT3151_Assignment2_LastNameFirstName.doc)
Question 1Consumer products are typically classified into four categories, based on buyers’ perception of need. These categories are:
Specialty Product
Unsought Product
Convenience Product
Shopping Product
Classify each of the products listed below with the appropriate product category by typing your answer in the space next to the product.

PRODUCT

PRODUCT CATEGORY

Mr Clean Antibacterial Cleaner

Sending Flowers to Your Mom on Mother’s Day

Nike LeBron 17 Basketball Shoes

Allianz Global Assistance Travel Insurance

Samsung 55” QLED Smart TV

Question 2Arm & Hammer has been selling baking soda for more than 100 years because they have been able to extend the lifecycle of the product by coming up with new ways to use the baking soda ranging from household tasks, cooking, cleaning, pet care and personal care.Think of a product whose lifecycle you believe could be extended by finding new uses. Name the product and briefly describe your ideas on how the lifecycle could be extended. NOTE: “brief” means a short paragraph is sufficient.Question 3We learned that retailers can be classified in many different ways. The five most common categories are form of ownership, shopping effort, services provided, product lines and location of transactions. Below are these five categories including the various types within each category.Categories Used to Define Retailers and Types within Each Category

Form of Ownership

Shopping Effort

Services Provided

Product Lines

Location of Transactions

Chain store
Independent store

Convenience retailer
Specialty retailer

Self-service
Full-service

Specialty store
Limited-line retailer
General merchandise retailer

In store retailing
Non-store retailing

For the retailers listed below, select two categories and the type within each category that you would use to accurately describe this retailer.RETAILERCATEGORY 1TYPE FOR CATEGORY 1CATEGORY 2TYPE FOR CATEGORY 2Best BuyBonehead Tackle (fishing)CostcoPlease make sure to include your name on this document (at the top of the page) and also in the file name.
mkt3151_assignment2_worksheet.docx

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Marketing (MKT3151.E1)
Marketing Mix, Assignment 2
NAME: Type your name here
DIRECTIONS


Respond to each of the questions below.
Please “Save As” this file and include your name in place of “worksheet” before you upload to
Moodle (file should be named: MKT3151_Assignment2_LastNameFirstName.doc)
Question 1
Consumer products are typically classified into four categories, based on buyers’ perception of need.
These categories are:
• Specialty Product
• Unsought Product
• Convenience Product
• Shopping Product
Classify each of the products listed below with the appropriate product category by typing your answer
in the space next to the product.
PRODUCT
PRODUCT CATEGORY
Mr Clean Antibacterial Cleaner
Sending Flowers to Your Mom on Mother’s Day
Nike LeBron 17 Basketball Shoes
Allianz Global Assistance Travel Insurance
Samsung 55” QLED Smart TV
Question 2
Arm & Hammer has been selling baking soda for more than 100 years because they have been able to
extend the lifecycle of the product by coming up with new ways to use the baking soda ranging from
household tasks, cooking, cleaning, pet care and personal care.
Think of a product whose lifecycle you believe could be extended by finding new uses. Name the
product and briefly describe your ideas on how the lifecycle could be extended. NOTE: “brief” means a
short paragraph is sufficient.
1
Question 3
We learned that retailers can be classified in many different ways. The five most common categories are
form of ownership, shopping effort, services provided, product lines and location of transactions. Below
are these five categories including the various types within each category.
Categories Used to Define Retailers and Types within Each Category


Form of Ownership
Shopping Effort
Chain store

Convenience
retailer
Independent store

Specialty retailer
Services Provided
• Self-service
• Full-service
Product Lines
• Specialty store
• Limited-line retailer
• General
merchandise retailer
Location of Transactions
• In store retailing
• Non-store retailing
For the retailers listed below, select two categories and the type within each category that you would
use to accurately describe this retailer.
RETAILER
CATEGORY 1
TYPE FOR
CATEGORY 1
CATEGORY 2
TYPE FOR
CATEGORY 2
Best Buy
Bonehead Tackle (fishing)
Costco
Please make sure to include your name on this document (at the top of the page) and also in the file
name.
2

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