In this assignment, you will develop a written communication for the challenge
or opportunity scenario you have identified. The written message needed to
fulfill this assignment will depend on your scenario.I have attached the instructions for the assignment. I have attached assignment one which outlines the basis for the communication and I have attached the rough draft of my written communication which was part of a discussion question. PLEASE MAKE SURE YOU UNDERSTANDS THE REQUIREMENTS PRIOR TO BIDDING.
20191127195542com510_assignment2_030818__1_.pdf
2019112719570120191102111352com510_assignments.pdf
20191127195824assignment_1_strategic_communications_plan___copy__2___1_.docx
2019120204125020191102205858discussion_questions_a.docx
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WEEK 1
IT’S A DIGITAL WORLD
ASSIGNMENT 2
WRITTEN COMMUNICATION
Due Week 9, worth 200 points
Business managers use written communication every day. Opportunities for
written communication in the business world include everything from reports,
memos, and documentation to emails, instant messaging, and social media.
Effective written communication can help build and grow business relationships, accelerate results, solicit input and feedback, and rally personnel toward
shared goals. Your ability to write messages that are clear and concise, while
positioned strategically and presented professionally, will distinguish you
in your field.
In this assignment, you will develop a written communication for the challenge
or opportunity scenario you have identified. The written message needed to
fulfill this assignment will depend on your scenario.
INSTRUCTIONS
Compose a written communication based on your Strategic
Communications Plan.
PART 1
1. Develop Your Written Communication
a) State your key message clearly
i. Do not “bury the headline” — the main point should be
presented directly
ii. Your key message must be clear and concise
b) Provide the necessary information and build credibility
i. Provide an appropriate amount of background
information for the audience, given the type of
communication
ii. Get to the point without unnecessary verbiage
iii. Build your position as an expert or trusted colleague
c) Support your key message with three or four supporting
points/reasons
i. Supporting points should be appropriate for the context
and needs of the audience
ii. Reasons should be compelling and relevant
d) Employ either the Consult/Join or Tell/Sell techniques
e) Clearly relay to the audience an actionable request
2. Write Professionally
a) Communication should be clear and concise
b) Communication should build logically
c) Sentences should flow smoothly, using appropriate
transitions and varying sentence structure
d) Employ appropriate formatting for ease of reading and clarity
of message (headers, bullet points, etc.)
3. Demonstrate Professional Presence
a) Be authentic and genuine in your communication
b) Use the appropriate tone and vocabulary for your audience
c) Establish rapport to connect with your audience and
grow the relationship
PART 2
4. Channel and Style
a) Explain why you chose the specific channel you used for the
written communication
b) Explain what style you employed in your written communication
and why (Sell/Tell or Consult/Join)
5. Use Feedback to Refine Your Communication
a) Describe or list the feedback you received on your written
communication from the week 5 Discussion Board
b) Explain how you used the feedback to revise and
improve your message
This course requires use of Strayer Writing Standards (SWS). The format is
different than other Strayer University courses. Please take a moment to review
the SWS documentation for details.
POINTS: 200
Criteria
1. Develop Your
Written
Communication
Weight: 25%
ASSIGNMENT 2: WRITTEN COMMUNICATION
Unacceptable
Below 70% F
Fair
70-79% C
The author
does not
include or
does not state
clearly and
concisely, the
key message.
The author
does not offer
or offers
insufficient
support for
the key message.
The author
does not
provide all
necessary
information or
fails to build
credibility.
The request
made of the
audience is
unclear, or
action cannot
be taken
based on the
communication.
The author’s
key message
is reasonably
clear and
concise, and
offers one or
two supporting reasons. A
minimal
amount of
necessary
information is
provided.
Some attempt
has been
made to build
credibility.
The request
made of the
audience is
fairly clear, but
may not be
actionable.
Proficient
80-89% B
The author’s
key message
is sufficiently
clear and
concise, and
three or four
supporting
reasons are
sufficiently
compelling,
appropriate,
and relevant.
The author
provides a
moderate
amount of
necessary
information
and makes a
reasonable
attempt to
build credibility.
The request
made of the
audience is
sufficiently
clear and is
actionable.
Exemplary
90-100% A
The author’s
key message
is clear and
concise. Three
or four supporting
reasons are
compelling,
appropriate,
and relevant.
All necessary
information
has been
provided and
successfully
builds
credibility.
The request
made of the
audience is
thoroughly
clear and
easily
actionable.
2. Write
Professionally
Weight: 20%
The written
communication is not
satisfactorily
professional.
It is unclear
and/or not
concise, and is
presented in
an illogical
order. Sentences do not
flow easily
throughout the
document.
Insufficient
formatting has
been used to
make the
document
easier to read
and understand and
business
formatting
standards are
not implemented.
The written
communication is somewhat professional. It is
fairly clear
and/or concise, and is
presented in a
fairly logical
order. Sentences flow
easily throughout some of
the document.
Formatting
has been used
to make the
document
easier to read
and understand, but the
formatting is
applied inconsistently and
does not
consistently
use best practices for the
type of business writing
that it is.
The written
communication is professional. It is
mostly clear
and/or concise, and is
presented in a
mostly logical
order. Sentences flow
easily throughout most of
the document.
Formatting
techniques are
mostly consistent and
aligned with
best practices
for the type of
business
writing and
help the
reader quickly
understand
the message.
The written
communication is highly
professional.
It is completely clear and/or
concise, and is
presented in a
thoroughly
logical order.
Sentences
flow easily
throughout the
entire document.
Formatting
techniques are
consistent
throughout,
utilize best
practices for
the type of
business
writing, and
help the
reader quickly
understand
the message.
3. Demonstrate
Professional
Presence
Weight: 15%
Does not
demonstrate,
or demonstrates incompletely, a level
of professional presence.
The written
communication lacks an
authentic
voice, uses an
inappropriate
tone for the
type of communication,
and contains
inappropriate
vocabulary in
context. Document does not
help to build
confidence in
the author
while maintaining clarity
for the
audience.
Demonstrates
a passable
level of professional presence.
The written
communication has a
fairly authentic voice, uses
a somewhat
appropriate
professional
tone for the
type of communication,
and employs
contextually
appropriate
vocabulary
that attempts
to build confidence in the
author while
maintaining
clarity for the
audience.
Demonstrates
a moderate
level of professional presence.
The written
communication has an
adequately
authentic
voice, uses a
mostly appropriate professional tone for
the type of
communication, and
employs contextually
appropriate
vocabulary
that helps to
build sufficient confidence in the
author while
maintaining
clarity for the
audience.
Demonstrates
a high level of
professional
presence.
The written
communication has an
authentic
voice, uses an
appropriate
professional
tone for the
type of communication,
and employs
contextually
appropriate
vocabulary
that helps to
build confidence in the
author while
maintaining
clarity for the
audience.
4. Channel
and Style
Weight: 15%
The student
does not
describe their
channel and
style choice or
does so ineffectively.
The student
satisfactorily
describes their
channel and
style choice. It
may lack
some clarity
or sound
reasoning to
support the
decision.
The student
adequately
describes their
channel and
style choice
rationale. It is
mostly logical
and sound.
The student
fully describes
and makes a
highly logical
and sound
channel and
style choice
decisions that
are fully
explained and
supported.
5. Use Feedback
to Refine Your
Communication
Weight: 15%
The student
does not
describe
feedback
received.
The student
does not
explain how
feedback was
used to revise
and improve
the written
communication.
The student
satisfactorily
describes or
lists feedback
received.
The student
partially
explains how
feedback was
used to revise
and improve
the written
communication.
The student
adequately
describes or
lists feedback
received.
The student
sufficiently
explains how
feedback was
used to revise
and improve
the written
communication.
The student
accurately
describes or
lists feedback
received.
The student
fully explains
how feedback
was used to
revise and
improve the
written communication.
6. Write in a
professional
manner using
proper
grammar,
mechanics,
spelling, and
formatting.
Weight: 10%
Writing does
not meet
minimal standards.
Tone is not
professional.
Communication is wholly
lacking in
logic, clarity,
and/or consistent formatting.
Contains
many spelling,
mechanical,
formatting,
and/or grammatical errors.
Writing is
satisfactory.
Professional
tone is developing.
Shows moderate logic,
clarity, and/or
consistent
formatting.
May contain
more than a
few spelling,
grammar,
mechanical, or
formatting
errors.
Writing could
be improved,
but meets
acceptable
standards.
Tone is professional.
Shows logic,
clarity, and
consistent
formatting.
May contain
few or no
spelling,
mechanical,
and/or grammatical errors.
There may be
a small
formatting
error.
Writing is
excellent.
Tone is professional and
sophisticated.
Shows logic,
clarity, and
consistent
formatting.
Contains no
spelling,
mechanical, or
grammatical
errors, and
formatting
meets
standards.
Assignment 1: Strategic
Communications Plan
This plan aligns your communication goals &
purpose, your specific audience, key message &
supporting points, and your action request.
An example can be found:
Course Info > Course Information Section >
Sample Student Communications Plan (PDF)
Assignment 2: Written Communication
The written communication will be the same
topic/goal you chose for Assignment 1. In this
assignment, you should create a written
document that conveys your key message and
supporting points.
It should be:
• An email (or)
• A formal letter
Please see page 2 of this PDF for an example.
Assignment 3: Verbal Communication
Don’t forget Part 2
for BOTH
Assignments 2 & 3
The verbal communication will be the same
topic/goal you chose for Assignment 1. In this
assignment, you should create a verbal
communication that conveys your key message
and supporting points.
It should be:
• A narrated PowerPoint (or)
• A video
Email Example
Letter Example
Running Head: STRATEGIC COMMUNICATIONS PLAN
Assignment 1: Strategic Communications Plan
Kenya Mitchell
Strayer University
COM 510
Prof. Deborah Busby
October 27, 2019
1
STRATEGIC COMMUNICATIONS PLAN
2
1. Description
Effective communication is a vital aspect of the economic world. An adequate
communication strategy is often centered on five collaboratives, namely, a communicator, the
audience, message, delivery channel, and culture strategy (Camilleri, 2018). For an individual or
organization to sufficiently pass particular information across, one must evaluate the
effectiveness of the interactive variables utilized. Through the practical utilization of these
variables, an adequate strategic plan can be formulated that addresses the challenges associated
with a new job opportunity interview.
a) What is your challenge or opportunity?
One of the greatest fears among aspiring employees is facing an interview with optimism.
This particular fear makes it a challenge for me as I prepare for a new job opportunity. My
anxieties and worries concerning this specific exercise are based on the fact that I often fail to
deliver when selling myself as a brand to a potential employer. Besides, there are instances in
which I come across as argumentative and overly aggressive when expressing myself. These
presumed character traits often present a hindrance in portraying an excellent first impression.
Every time I express myself, my voice tends to get higher when a conversation becomes
interesting, an act that is often misunderstood as being aggressive. I also have a habit of taking
things personally. This makes it challenging when handling cases of disappointed when working
with other employees. However, I acknowledge the importance of establishing effective
communication with my coworkers and controlling my emotions. Besides, I need to learn how to
express myself in a manner that does not repulse others.
b) Why is this professionally important to you?
STRATEGIC COMMUNICATIONS PLAN
3
This particular profession is important since it allows me to learn new skills and adopt
efficient qualities that can help me advance my career. Besides, as a professional, I need to learn
how to utilize different communication styles, maintain self-control, and work effectively with
other employees. This will enhance the development of a good working environment.
2. Goal
My goal under this particular strategic communication plan is to address the challenges
experienced when individuals are preparing for a new job opportunity interview. Also, through
this plan, I seek to get relevant parties to listen to some of the issues faced by aspiring employees
within the economic sector.
a) What goal or outcome do you want to achieve with this communication?
The primary goal of this plan is to address the issue at hand in a manner that allows
business executives to lend an ear to the challenges experienced by employees who seek new
employment opportunities. As I look forward to attending interviews related to new employment
opportunities, I often reflect on some of the factors that might make me fail. There are some
instances in which I was asked some questions, and my mind went blank. This was because of
the uncomfortable environment the interviewers created before the commencement of the
interview. Therefore, this plan also seeks to address how business executives influence a
candidate’s chances of acing an interview.
3. Audience
a) Who is the target audience?
STRATEGIC COMMUNICATIONS PLAN
4
This particular strategic communication plan targets both employees and business
executives. Regarding the employees, this plan will enhance their understanding of the potential
issues that might influence one’s chances of getting employed. This will be achieved by
addressing some of the problems that make candidates fail during interviews, such as the
utilization of specific gestures and expressions. When it comes to business executives, this plan
will allow them to comprehend the significance of establishing an effective and favorable
environment during interviews. Besides, these audiences will understand the vital role they play
in influencing candidates, chances of getting a particular employment opportunity. The two
parties mentioned are people that I get to interact with daily when working within the corporate
world. Through this communication strategy, both parties can get more information on how to
behave ethically and interact professionally during interviews. Some of the biases that might be
experienced when formulating and implementing the plan include a lack of interest among
business executives.
b) What information is available about the audience?
As earlier mentioned, business executives play a vital role when it comes to the success
of candidates during job interviews. These individuals often have little information about the role
they play in influencing the way interviewees behave and act. It is for this reason that this
particular plan is essential. When executives and the interviewing panel are friendly and
receptive to aspiring employees, job seekers often feel calm and composed during interviews
(Cloutier et al., 2015). Regarding other employees, they need to have knowledge of some of the
underlying factors that can impact one’s chances of getting employed. Through addressing issues
such as the effective assimilation of specific traits, employees can know how to conduct
STRATEGIC COMMUNICATIONS PLAN
5
themselves professionally adequately. This, in turn, will enhance their chances of doing well
during interviews for new job opportunities.
c) What tone will you use to convey your message?
To adequately convey my message to the relevant parties, I will need to use both official and
casual tones. When addressing the business executives, the environment that is likely to be
established will be a formal one, which will mandate that I use a formal approach when
communicating with them. Besides, to facilitate an adequate understanding of the topic under
discussion, I will have to be professional and formal. On the other hand, when communicating
with employees, I can use a casual approach to allow them to feel free and genuinely express
themselves. A casual approach often enhances the development of effective communication
between parties at the same level within the corporate world. When addressing both parties,
communication will be impersonal. Making it personal might hinder the effective conveyance of
the message I wish to communicate.
4. Key Message
a) What is the primary message you must convey to the audience?
The specific message that I wish to pass across through this strategic plan is the
importance of developing an effective and favorable interview environment that enhances a
candidates’ chances of getting employed (Tsutsui & Lim, 2015). Also, the audiences need to
understand the importance of portraying themselves in a manner that does not intimidate the
other party during interactions. These messages are vital in that the information obtained can
enhance an in-depth understanding of the latent factors that limit the effective conduction of
sufficient interviews.
STRATEGIC COMMUNICATIONS PLAN
6
b) Supporting Points
Numerous research has shown that adequate interactions between business executives and
aspiring employees usually facilitates the recruitment of competent individuals (Mone &
London, 2018). The manner in which these two parties communicate with each other
significantly affects the interview process. Therefore business executives have to establish a
favorable environment for the interviewees. At the same time, interviewees ought to assimilate
character traits and mannerisms that enhance their eligibility for a particular job opportunity.
Besides, effective communication between the two parties plays a vital role in the evaluation and
selection of the best candidates within the market.
6. Channel Selection
There are two channels that I choose to use in conveying the message intended, namely
tell and consult. When addressing business executives, I will be informing them about the critical
role they play when it comes to a candidate’s chances of doing well in an interview. Regarding
communication with other employees, I will be doing more consultation than selling. This is
because I will be seeking to get more information on the challenges they experience when
attending interviews. For this reason, a formal meeting with the executives will help enhance the
delivery of my message. However, when addressing the workers, I might use the internet to ask
people about the challenges they face and solutions to these issues. The establishment of two
different channels is within this particular strategic plan will facilitate effective communication
of the message in both informal and formal settings.
7. Action Request
STRATEGIC COMMUNICATIONS PLAN
By addressing the inherent challenges experienced by employees while they are scheduled to
attend interviews will help both executives and workers learn about the mistakes they make.
Besides, through the establishment of effective communication between these two parties, the
conduction of adequate interviews will be enhanced within the corporate world. The delivery of
the message in question is likely to be easy since it requires less formal authorization and free
participation among parties.
7
STRATEGIC COMMUNICATIONS PLAN
References
Camilleri, M. A. (2018). Integrated marketing communications. In Travel marketing, tourism
economics, and the airline product (pp. 85-103). Springer, Cham.
C …
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