Now it’s time to pull everything together and create your final
business plan. Make sure to review all the feedback you received for
Assignments 1, 2, and 3, and make the necessary corrections. Then copy
and paste it all into one document, and add an executive summary and an
exit strategy. The executive summary is a snapshot of your business plan
as a whole and should touch on your company profile and goals.
Additionally, the most successful exits in business require considerable
planning. You will need to discuss two key factors to consider when
planning your exit strategy.Write a five (5) page paper in which you:Write a one page executive summary that includes your company profile and goals.Revise and insert the business models section you developed for Assignment 1.Revise and insert the target market section you developed for Assignment 2.Revise and insert the startup funds section you developed for Assignment 3.Write a one page exit strategy where you discuss two key factors you would co
kierajoybusiness_model_outline3.docx
kierajoybusiness_model_outline1.docx
kierajoytarget_market_segment2.docx
kierajoy_razor_startup_funds3.docx
Unformatted Attachment Preview
Running Head: BUSINESS MODELS OUTLINE
1
Business Model Outline
Strayer University
Kiera Joy
Talil Abrhiem
10/20/2019
BUSINESS MODELS OUTLINE
I.
2
Business Models
a) A business model is a rationale by which an enterprise makes money, sells it is
commodities, and also creates value to its customers.
b) There are different business models, all of which are a result of businesses finding new
ways to reach their consumers.
c) Some businesses are entirely manufacturers. Manufacturers focus on making finished
products which they might choose to sell directly or through the use of middlemen. These
businesses include Ford and General Electric.
d) Other enterprises purely focus on the distribution of products. These businesses buy
products from different manufacturers and sell to the final consumers.
e) Another business model is that of retailers who sell products directly to consumers after
purchasing them from the wholesalers and distributors.
f) Companies like Amazon are considered retailers. The last business model is of ecommerce companies that sell their products through the website. The e-commerce model
can, however, be used by different other business models (Clinton & Whisnant, 2019).
II.
Fenomenal Razor Business Model
a) Fenomenal Razor will be a combination of manufacturer and e-commerce.
b) Our company will focus on manufacturing the razors and in return, sell them to retailers,
distributors, wholesalers, and directly to customers.
BUSINESS MODELS OUTLINE
3
c) We are going to develop the RazorRazor purely by converting the raw materials.
However, our company will also focus on having an e-commerce website to enable our
online shoppers to purchase the razors.
III.
Why the Business Model?
a) The business model has been used because it helps us reap maximum benefit, especially
by manufacturing the product by ourselves.
b) This will enable us to focus on quality and consistent value. Second, combining the
manufacturing model and the e-commerce model will enable us to serve a wide category
of customers.
c) Manufacturing enables companies to become innovative, adapt to market changes, and at
the same time, focus on creating customer-centric products (Foss & Saebi, 2018).
BUSINESS MODELS OUTLINE
4
References
Clinton, L., & Whisnant, R. (2019). Business Model Innovations for Sustainability. In Managing
Sustainable Business (pp. 463-503). Springer, Dordrecht.
Foss, N. J., & Saebi, T. (2018). Business models and business model innovation: Between
wicked and paradigmatic problems. Long Range Planning, 51(1), 9-21.
Running Head: BUSINESS MODELS OUTLINE
1
Business Model Outline
Strayer University
Kiera Joy
Talil Abrhiem
10/20/2019
BUSINESS MODELS OUTLINE
I.
2
Business Models
a) A business model is a rationale by which an enterprise makes money, sells it is
commodities, and also creates value to its customers.
b) There are different business models, all of which are a result of businesses finding new
ways to reach their consumers.
c) Some businesses are entirely manufacturers. Manufacturers focus on making finished
products which they might choose to sell directly or through the use of middlemen. These
businesses include Ford and General Electric.
d) Other enterprises purely focus on the distribution of products. These businesses buy
products from different manufacturers and sell to the final consumers.
e) Another business model is that of retailers who sell products directly to consumers after
purchasing them from the wholesalers and distributors.
f) Companies like Amazon are considered retailers. The last business model is of ecommerce companies that sell their products through the website. The e-commerce model
can, however, be used by different other business models (Clinton & Whisnant, 2019).
II.
Fenomenal Razor Business Model
a) Fenomenal Razor will be a combination of manufacturer and e-commerce.
b) Our company will focus on manufacturing the razors and in return, sell them to retailers,
distributors, wholesalers, and directly to customers.
BUSINESS MODELS OUTLINE
3
c) We are going to develop the RazorRazor purely by converting the raw materials.
However, our company will also focus on having an e-commerce website to enable our
online shoppers to purchase the razors.
III.
Why the Business Model?
a) The business model has been used because it helps us reap maximum benefit, especially
by manufacturing the product by ourselves.
b) This will enable us to focus on quality and consistent value. Second, combining the
manufacturing model and the e-commerce model will enable us to serve a wide category
of customers.
c) Manufacturing enables companies to become innovative, adapt to market changes, and at
the same time, focus on creating customer-centric products (Foss & Saebi, 2018).
BUSINESS MODELS OUTLINE
4
References
Clinton, L., & Whisnant, R. (2019). Business Model Innovations for Sustainability. In Managing
Sustainable Business (pp. 463-503). Springer, Dordrecht.
Foss, N. J., & Saebi, T. (2018). Business models and business model innovation: Between
wicked and paradigmatic problems. Long Range Planning, 51(1), 9-21.
Running head: TARGET MARKET SEGMENT
Target Market Segment
Kiera Joy
Instructor: Talil Abrhiem
Strayer University
1
TARGET MARKET SEGMENT
2
Target Market Segment
The primary market segment that Fenomenal Brands will be targeting will be women.
The reason that made me choose to focus on this group included their expansive population.
Women account for a significant portion of the population in various jurisdictions across the
globe, which guarantees us a broad market base. Secondly is that women tend to be more
fashionable compared to their male counterparts; hence, they will tend to purchase more beautyrelated products. They always need to be presentable, look good, and above all, be beautiful
needs (Yang, Song & Tong, 2017), which we believe that our Fenomenal Brand items will
adequately meet. Moreover, they buy lots of items and on a more frequent basis, which assures
us of sustainable sales levels throughout the year. Finally, it is the uniformity that exists in
women’s needs across different ages, which will ensure that our product portfolio will cater to a
large number of the population.
The initial secondary market target will constitute of European and North American
markets but will be extended to Asian and African markets in due time. This choice of these
markets was based on the geographical segmentation. According to Su and Liu (2017), this
division is based on where people live. The reasons that motivated us to choose the enlisted
markets included their high potential. North America and European regions constitute some of the
most developed economies globally. Asia and Africa, on the other hand, are home to the emerging
and developing economies (Edwards, 2018). We believed that by focusing on these markets, we
would increase our sales and capacity to operate in the long term. The other reason is the suitability
of our marketing plan. Fenomenal Razor intends to rely on digital marketing platforms, which will
ensure that we reach a customers in various parts of the globe easily. Lastly is the consideration
we have on having an e-commerce website to enable our online shoppers to purchase the razors.
TARGET MARKET SEGMENT
3
Our company intends to leverage modern technologies which will allow us to reach customers
across the globe.
Edwards, J. (2018). Competing in International Markets. In Mastering Strategic Management:
1st Canadian Edition.
Su, Q., & Liu, W. (2017). Market segmentation and pricing strategies based on product
platform. Asia Pacific Journal of Marketing and Logistics, 29(1), 183199.https://doi.org/10.1108/APJML-10-2015-0153
Yang, S., Song, Y., & Tong, S. (2017). Sustainable retailing in the fashion industry: A systematic
literature review. Sustainability, 9(7), 1266.doi:10.3390/su9071266 .
Running Head: FENOMENAL RAZOR BUSINESS
Fenomenal Razor Business
Kiera Joy
Institution Affiliation
11/17/2019
1
FENOMENAL RAZOR BUSINESS
2
Startup Funding
Startup funds are the capital that is invested in the development of a new business or
product. The startup funds can be obtained from various sources ranging from personal funds,
borrowing from banks, borrowing from friends and family members, or venture capitalists. To
acquire the startup funds, the investor has to create a business plan or a prototype of the business
he or she intends to start. In new business, the startup funds are used to pay for some or all the
expenses in the new business (Hwang, 2019). The expenses include the initial rent, permits, office
space licenses, market testing, inventory, and research. Working capital is the current business
assets less than the current liabilities. Current assets are referred to as liquid assets because they
can easily be converted to cash. They include account receivables and stock. On the other hand,
current liabilities are the business debts that are due within less than one year. Working capital is
the owners or business equity in the form of current assets. Working capital assumes that the short
term loans are used for financing short term business requirements (Hwang, 2019).
Sometimes especially for startup working capital is misused. For instance, working capital
cannot be used for advertising and paying salaries. Instead, what is needed to finance such
expenses is long term capital. The Fenomenal Razor business needs startup capital, which can be
gotten from various sources. The first source of funding for the business will be obtained from
venture capital, which will involve finding investors who are willing to invest in the new venture.
Venture capital is one of the best funding that promises the growth of the business because the
investors will have a full interest in the business because they will have a share (Hwang, 2019).
The other source is personal savings that I have saved and will withdraw it for the sake of funding
the business. However, because owner funding and the venture capital might not be enough to give
FENOMENAL RAZOR BUSINESS
3
the vast market of 1 000, 000 sales target in the first five months. The banks will play a huge part
in offering for the extra funding the business will need.
FENOMENAL RAZOR BUSINESS
4
Reference
Hwang, V., Desai, S., & Baird, R. (2019). Access to Capital for Entrepreneurs: Removing Barriers.
Retrieved
from
https://www.kauffman.org/-/media/kauffman_org/entrepreneurship-
landing-page/capital-access/capitalreport_042519.pdf.

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