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Executive Summary: Annual Marketing Plan Instructions
Develop a 750-1,000-word executive summary of your organization’s (or one you know
well) annual marketing plan.
Summary should and include a brief situation analysis, marketing objectives, strategies, tactics, financial
considerations, and a timetable for implementation.
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the
Student Success Center. An abstract is not required.
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment;
therefore, students should review the rubric prior to beginning the assignment to become familiar with
the assignment criteria and expectations for successful completion
Course Code
Class Code
Executive Summary Hypothetical Marketing Plan 90.0%
Mechanics and Formatting
Mechanics of Writing (includes spelling,
punctuation, grammar, language use)
Total Weightage
Assignment Title
Executive Summary: Annual Marketing Plan
Unsatisfactory (0.00%)
Executive summary is not present.
Surface errors are pervasive enough that they impede
communication of meaning. Inappropriate word choice
and/or sentence construction are used.
Total Points
Less than Satisfactory (65.00%)
Executive summary is present, but ideas are confused or
Surface errors are pervasive enough that they impede
communication of meaning. Inappropriate word choice
and/or sentence construction are used.
Satisfactory (75.00%)
Executive summary is adequately presented.
Some mechanical errors or typos are present, but are not
overly distracting to the reader. Correct and varied sentence
structure and audience-appropriate language are employed.
Good (85.00%)
Executive summary is thoroughly presented.
Prose is largely free of mechanical errors, although a few may
be present. The writer uses a variety of effective sentence
structures and figures of speech.
Excellent (100.00%)
Executive summary is comprehensive, accurate, and
persuasive; definitions are clearly stated. Research is
adequate, timely, and relevant, and addresses all of the
issues stated in the assignment criteria.
Prose is free of mechanical errors. Writer is clearly in
command of standard, written, academic English.
Points Earned

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