InstructionsFor this week’s journal, reflect on why ethics is important for the upcoming Milestone Three assignment. For that assignment, due in Module Seven, you will be creating a script for a short video based on the press release that you chose in Module One to the public. How can you be sure that the content you are creating meets ethical standards as it seeks to persuade and/or inform? To what extent will you use metaphor and hyperbole to meet your objectives? What are the specific responsibilities of the communications professionals who hire video producers, and those who write the scripts?The target audience of your video script will be the general public. Be sure to consider what specific concerns organizations have with public relations multimedia content such as video. This journal assignment represents a set of personal and professional guidelines that you believe you should follow.GUIDELINES ATTACHEDPROQUEST DEL MONTE PRESS RELEASE ATTACHEDResources:Video: Advanced Image Editing Techniques with Photoshop CS6 (cc) (13:28)This video shows how to use Adobe Photoshop CS6 to create highly polished, edited photos.Article: Ethics and EditingThis PhotoReview article discusses the ethics of editing images, including limit cases.Library Article: Excessively Photoshopped Images Disregard EthicsThis article looks specifically at how excessive image alteration can be unethical.Library Article: The Ethics of Video News Releases: A Qualitative AnalysisThis article explores ethics as it relates specifically to video news releases.
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COM 610 Module Six Journal Guidelines and Rubric
Overview: Approach these activities as an opportunity to reflect upon and apply what you learn each week based on any assigned readings, discussions, and
activities. As a successful professional, you will need good reflective and writing skills, and journal activities offer you the opportunity to further develop these
skills. Journals are private between the student and the instructor. This journal assignment will help you contemplate the intricacies and concerns involved in
writing a video script.
Prompt: For this week’s journal, reflect on why ethics is important for the upcoming Milestone Three assignment, due in Module Seven. Make sure to include
the following in your journal:



Reflect on the importance of ethical standards in a video script.
Discuss your intended use of metaphor and hyperbole as a tool of influence.
Reflect on the specific responsibilities of communications professionals.
Rubric
Guidelines for Submission: Submit assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins.
Articulate your insights and ideas in a professional manner. Include citations and references in APA format where appropriate. Use language appropriate to the
industry, providing annotations to clarify as necessary (e.g., use of industry-specific acronyms).
Critical Element
Role of Ethical
Standards
Proficient (100%)
Reflects critically on ethical standards
and their role in a video script
Metaphor and
Hyperbole
Clearly discusses the intended
application of metaphor and/or
hyperbole in writing a video script
Responsibilities of
Communication
Professionals
Critically compares and contrasts the
responsibilities of communication
professionals
Articulation of
Response
Assignment is free of major errors of
grammar and organization; errors are
marginal and rarely interrupt the flow
Needs Improvement (80%)
Briefly reflects on ethical standards
and their role in a video script but has
limited detail and specifics
Discusses the intended application of
metaphor and/or hyperbole in writing
a video script but lacks details or
specifics
Compares and contrasts the
responsibilities of communication
professionals but has limited detail
and specifics
Assignment has errors related to
citations, grammar, spelling, syntax,
or organization that negatively
impact readability and articulation of
main ideas
Not Evident (0%)
Does not reflect critically on ethical
standards and their role in a video
script
Does not clearly discuss the intended
application of metaphor and/or
hyperbole in writing a video script
Value
30
30
Does not critically compare and
contrast the responsibilities of
communication professionals
30
Assignment contains major errors of
grammar or organization; errors
impair clarity and interrupt the flow
10
Total
100%
Updated and Corrected Press Release: Del Monte
Fresh Produce N.A., Inc. Amends Voluntary
Recall of Fresh Cut Fruit Containing Gala Red
Apple in a Few States in North East US Because
of Possible Health Risk
Publication info: Business Wire ; New York [New York]18 Dec 2014.
ProQuest document link
ABSTRACT
Del Monte Fresh Produce N.A., Inc. Dionysios Christou, 305-520-8400 VP Marketing N.A. Del Monte Fresh Produce
N.A., Inc. (“Del Monte Fresh”) announced today an amendment of its press release dated December 10, 2014 to
reflect the accurate finished product descriptor and BUIB date of two (2) items included in its voluntary recall of
fresh cut fruit containing Gala red apples grown in Pennsylvania.
FULL TEXT
Del Monte Fresh Produce N.A., Inc.
Dionysios Christou, 305-520-8400
VP Marketing N.A.
Del Monte Fresh Produce N.A., Inc. (“Del Monte Fresh”) announced today an amendment of its press release dated
December 10, 2014 to reflect the accurate finished product descriptor and BUIB date of two (2) items included in
its voluntary recall of fresh cut fruit containing Gala red apples grown in Pennsylvania. The corrected product
descriptor and BUIB date appear in bold script in the table below. Although no illnesses have been reported to date,
Del Monte Fresh voluntarily decided to recall the potentially affected lot. The affected product was distributed to a
limited number of customers in a few States in North East US and is being recalled because these apples have the
potential to be contaminated with Listeria monocytogenes, an organism that can cause serious and sometimes
fatal infections in young children, frail or elderly people, and others with weakened immune systems.
Listeriosis symptoms may include fever and muscle aches, sometimes preceded by diarrhea and other
gastrointestinal distress, according to the Centers for Disease Control and Prevention. Although healthy
individuals may suffer only short-term symptoms such as high fever, severe headache, stiffness, nausea,
abdominal pain and diarrhea, Listeria infection can cause miscarriages and stillbirths among women who are
pregnant.
A total of 3,051 consumer packages containing fresh cut red apples were distributed to Giant Eagle, Amazon Fresh,
Sunoco, Peter’s Fruit, Wegmans, Sheetz and 7-Eleven and have “Best If Enjoyed By” dates of 12/3/14, 12/6/14,
12/7/14 and 12/8/14. The fresh cut red apples have a red color skin. The recalled fresh cut fruit packages
containing red apples were distributed for sale in clear plastic containers with one of the following labels and
markings:
The voluntary recall of the fresh cut fruit containing red apple is being implemented as a result of a random test by
the Division of Food Safety of the Ohio Department of Agriculture and the FDA was advised on 12/9/14.
Consumers who believe that they are in possession of the fresh cut fruit containing the affected red apples should
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dispose of the product in an appropriate waste container. For any inquiries consumers may call 1-800-659-6500
(operating 24 hours a day) or email Del Monte Fresh at Contact-US-Executive-Office@freshdelmonte.com.
TABLE
Retailer
Finished Product
Package
Size/Weight
Finished Product
Quantities
BIUB
Giant
Eagle
Apples &Grapes Tray with
Caramel Apple Dip
9 oz
50
12/8/20 Plain Transparent
14
Label
Giant
Eagle
Gala Apples
12 oz
20
12/8/20 Plain Transparent
14
Label
Brand
Giant
Eagle
Apple W/Dip
24 oz
62
12/8/20 Farmer’s Market14
Giant Eagle
Giant
Eagle
Apple Tray W/Dip
24 oz
6
12/8/20 Plain Transparent
14
Label
Giant
Eagle
Red/Green Apples W/Dip
5 oz
8
12/8/20 Farmer’s Market14
Giant Eagle
12 oz
6
12/7/20
Del Monte Label
14
5 oz
6
12/7/20
Del Monte Label
14
Amazon
Amazon
Red Apple Slices
Red/Green Apples W/Dip
Giant
Eagle
Pineapple Medley
16 oz
156
12/6/20 Farmer’s Market14
Giant Eagle
Giant
Eagle
Pineapple Medley
8 oz
114
12/6/20 Farmer’s Market14
Giant Eagle
7 oz
96
12/6/20
Nature Made
14
Sunoco
Apples/Grapes/Cheese
Giant
Eagle
Gala Apples
12 oz
2
12/8/20 Plain Transparent
14
Label
Giant
Eagle
Gourmet Bowl
64 oz
4
12/6/20 Plain Transparent
14
Label
Giant
Eagle
Pineapple Medley
16 oz
6
12/6/20
Del Monte Label
14
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Giant
Eagle
Pineapple Medley
8 oz
4
12/6/20
Del Monte Label
14
Giant
Eagle
Snack Pack
7 oz
14
12/6/20 Farmer’s Market14
Giant Eagle
Peters
Apples/Grapes/Cheese
7 oz
108
12/6/20
Nature Made Label
14
Peters
Red Apple With Caramel
5 oz
60
12/8/20
Del Monte Label
14
Gourmet Bowl
40 oz
3
12/6/20
Del Monte Label
14
Red
Apples/Grapes/Cheese/Dip
7 oz
6
12/7/20
Nature Made Label
14
Giant
Eagle
Gourmet Bowl
64 oz
120
12/6/20 Farmer’s Market14
Giant Eagle
Giant
Eagle
Pineapple Medley
32 oz
128
12/6/20 Farmer’s Market14
Giant Eagle
Giant
Eagle
Apple Cinnamon Yogurt
6.5 oz
44
12/6/20 Farmer’s Market14
Giant Eagle
Wegman
Gourmet Fruit Bowl
s
4 Lbs
78
12/3/20
Wegmans
14
Wegman
Gourmet Fruit Bowl
s
4 Lbs
50
12/3/20
Wegmans
14
Giant
Eagle
Red Apple Gala
12 oz
142
12/8/20 Farmer’s Market14
Giant Eagle
Giant
Eagle
Red and Green Apple With
Dip
24 oz
56
12/8/20 Farmer’s Market14
Giant Eagle
Giant
Eagle
Apple with Dip
24 oz
14
12/8/20 Plain Transparent
14
Label
Giant
Eagle
Gourmet Bowl
64 oz
60
12/6/20 Farmer’s Market14
Giant Eagle
Amazon
Amazon
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Giant
Eagle
Pineapple Medley
32 oz
80
12/6/20 Farmer’s Market14
Giant Eagle
Giant
Eagle
Pineapple Medley
16 oz
4
12/6/20 Farmer’s Market14
Giant Eagle
Giant
Eagle
Pineapple Medley
8 oz
140
12/6/20 Farmer’s Market14
Giant Eagle
Sheetz
Red apple With Cheese
5 oz
48
12/6/20
Sheetz
14
Sheetz
Apples/Carrots/Cheese with
Dip
7 oz
156
12/8/20
Sheetz
14
7Eleven
Harvest Blend
4 oz
1200
12/6/20
7-Eleven
14
* Note Please see attached file for label images
Abstract: Document: AMENDED: Del Monte Fresh Produce N.A., Inc. Voluntarily Recalls Fresh Cut Fruit Containing
Gala Red Apple in a Few States in North East US Because of Possible Health Risk
DETAILS
Subject:
Apples; Product recalls; Supermarkets; Children &youth Fruits; Listeria
Publication title:
Business Wire; New York
Publication year:
2014
Publication date:
Dec 18, 2014
Dateline:
CORAL GABLES, Fla.
Publisher:
Business Wire
Place of publication:
New York
Country of publication:
United States, New York
Publication subject:
Business And Economics
Source type:
Wire Feeds
Language of publication:
English
Document type:
News
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ProQuest document ID:
1637574497
Document URL:
http://ezproxy.snhu.edu/login?qurl=https%3A%2F%2Fsearch.proquest.com%2Fdocvi
ew%2F1637574497%3Faccountid%3D3783
Copyright:
Copyright Business Wire 2014
Last updated:
2014-12-18
Database:
ProQuest Central
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