Needs to be completed by Saturday 3:30pm Mountain Time (MT). The prompt to the paper is attached below, it should give you a good idea of what the paper is on. I will be able to provide you with links and attachments for quotes as well as my original response to the prompt.
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History 4416
Environmental History of N. America
P. Young
Fall 2019
Unit Analysis #3
Limit your total written work to 1200-1500 words (maximum) – this is approximately 5-6 doublespaced pages.) All word processing programs have a “word count” tool so you can check your total.
There is a penalty for going over the maximum (1 pt. per 20 words over), so keep track, revise if
necessary, and make your words count. There is no penalty for being under 1200, although it would
be difficult to complete a successful assignment in less than that. Please calculate your total word
count (minus citations and title), type it at the top, near your name. Select an easily readable font,
use double-spaced lines, include page numbers, and choose an allowed file format (see last page).
In all places, clear and concise presentation of your analysis and evidence is the goal, more so than
standard conventions or literary flourish. However, I still expect your answers to be organized,
logical, and free of errors in spelling, punctuation, and grammar, so make sure to proofread! Most
importantly, make sure your analysis includes a clear thesis/argument in response to the central
question (see Three Tests for a Good Thesis handout).
I strongly discourage you from pursuing web-based or other research for this assignment, especially
given space constraints. You have more than enough to draw upon just using the main articles and
related course materials. Successful answers keep the focus on analysis of the historical issues and
texts at hand rather than bringing in extraneous detail. I am not testing your ability to perform
Google searches, but rather, your skills at analyzing materials and issues from this course. Bringing in
outside sources almost always takes away from your ability to demonstrate your thinking about core
materials and issues. See last page for important instructions if you decide to employ outside
sources anyway. (You’ll have opportunity to range more widely for your Place Project.)
For course materials, including lecture slides, simple parenthetical citations are fine (Anderson, “King
Philip’s Herds,” p 607) (Cronon, Changes in the Land, p. 27) (lecture, 9/13). Footnotes or endnotes
are also fine so long as you use them correctly. (See Citation Guide on Canvas for some examples).
Bibliographies are not required, and citations of either form do NOT count against the word
maximum; you may subtract them from your total. If you draw an idea directly from a classmate’s
comment on Perusall, you can use it as a quotation or reference it in your own text, and then also
make sure to cite it (name, comment on “reading title,” pg., date).
Plagiarism-checking software ( is enabled for this assignment, so be sure to avoid any
inappropriate or unattributed use of sources, texts, websites, or others’ papers. This assignment is
also subject to the honor code oath, and by uploading it to Canvas you affirm that: “On my honor as
a University of Colorado Boulder student, I have neither given nor received unauthorized assistance
on this work.” See last page for explanation of what kinds of help are acceptable, student access to reports, and suggestions for how to produce your best work – this assignment is
designed with that goal in mind.
Assignment due via upload to Canvas (no hard copy needed)
Friday December 6 at 5:00pm
All papers received after the grace period expires will accrue
late penalties of 1/3 grade per 24-hour period after the original due date/time.
The Assignment:
As multiple strands of environmental thinking grew alongside the modern consumer economy in the
mid-twentieth century, tensions also grew over strategies, targets, generations, and politics. In
considering these “multiple environmentalisms,” we’ve focused on two broader approaches –
movement and marketplace – each of which contained internal variants and produced certain
achievements and limitations.
In his study of Rodale Press, for example, Case claims that “Marketplace environmentalism was
better at growing the number of subscribers [or consumers] than sustaining and enacting a more
fundamental critique of the modern consumer society.” (177) Your job is to evaluate this claim in a
broader context and consider the relative impact of marketplace and movement environmentalisms
on Americans’ beliefs and practices since the 1930s. What were their achievements? What were
their limitations?
This time, you will go beyond the “support, complicate, or challenge” framework to craft an analysis
in response to the following:
à Warren Buffett wants to invest $1 billion in a campaign to gain grassroots support for
environmental change. He is trying to decide whether to emphasize a “movement” or
“marketplace” strategy. He needs an historian to provide him with an evaluation of these
approaches in the United States since the 1930s that can help guide his efforts. Make a
recommendation in favor of one over the other using an argument from historical evidence.
A few requirements:

Your analysis must include discussion of Case, The Organic Profit and at least three additional
sources which can be a mix of primary (Leopold, Carson, Echo Park/Glen Canyon, Wilderness
Act, NEPA/NESA, Carter, or the Whole Earth Catalog), secondary sources (Rome, Turner, Pollan,
McMillan), and up to one lecture. (You may also draw upon examples, quotations or images
from lectures as context or to support your interpretation of sources, but only one may count as
a source.)

You should have plenty of evidence to argue either side. However, you must include some
consideration of each. That is, in arguing for one, you need to address the argument for the
other, and then explain why your argument is stronger. You can argue for including some
elements of each, but a recommendation that simply suggests doing both at the same time is a
weak argument.

You should not include detailed analysis of current market forces or grass-roots organizing tactics
(i.e. social media) as Buffett has legions of staff to do so. He needs you to be the historian, to
analyze the past and its relevant sources.

This should also not be based in your opinion, of what you would do with $1 billion to effect
environmental change. Rather, this must be an argument based on historical evidence. If it
helps to separate this out, or you really want to include your own present-day stance, you may
append a brief note to your essay, which will not be included in the word max or the grade.
… some important hints & instructions on next page …
And finally:
• Consult the Grading Rubric (next page) by which your work will be assessed and let me know if you
have questions.

I encourage you to seek help from others (including the writing center) at two key stages of work:
a) in strategizing or talking through possible answers, thesis statements, or analytical approaches
and, b) in revising and proofreading a draft. Do not allow others to compose your work for you or
define your answers in full—that would constitute a violation of the honor code. Rather, seek
feedback about your original thoughts and written work—that is not only acceptable but also a
regular habit of good students and scholars we’d like to promote. In fact, I encourage you to build
in time to write a first draft, have someone read and give you feedback (perhaps exchange with a
partner), and talk through the three tests for a good thesis & other grading criteria in relation to
your answers. I can definitively say that this method will help you produce your best work.

You are able to view your own “originality report” from the system. I enable this
function in case you’d like to use it as part of your revising process. You can upload a draft before
the assignment is due, check the originality report, make any revisions, and re-submit by the due
date (the new file will overwrite the old one). This is the process: some time after uploading your
file (generating the report may take a few minutes or hours), go back to the Canvas Assignment
page which will list your submitted files and available Reports. Click on the colored bar with the
percentage to access the report and see sections identified as copied and where they derive from:
a website, a published source, or other student papers. Quotations come up frequently, and if
what shows as copied is a quotation that you have correctly cited then don’t worry about it. If
you have either not correctly cited it, inadvertently copied or paraphrased too closely without
citing, or see other text showing as copied from an outside source, make note of it and revise
your paper accordingly before resubmitting.

Web-based sources are the MOST common way students get themselves in plagiarism trouble,
tempted to knowingly or accidentally re-use too much in their paper. So, I urge you just to avoid
the situation entirely and use your time more productively by focusing on course materials alone.
If you feel the need to look around, or to help you gain a different perspective on your sources,
apply the following best practices when using the web to avoid losing any credit:
o Use common sense as to which sources may be more reliable than others. or should look suspicious; or
should suggest reliability (although they don’t guarantee it). Wikipedia can offer some basic
facts and background or prompt further inquiry (always check an article’s references) but it
should not serve as an authority for quoting or citing (same goes for encyclopedias or
dictionaries generally). If you aren’t clear or are curious why, ask me.
o If you feel you must include a web-based source in your text, unlike course materials, you
MUST use endnotes with full citations for each website referenced. This involves more than
simply copying the http://address – see Citation Guide for proper format.

Please upload your exam as a SINGLE file and make sure to format it in one of the accepted file
types. These are: MS Word (.doc or .docx), WordPerfect (.wp), PostScript (.ps), Portable
Document File (.pdf), HTML (.htm), RTF (.rtf), or Plain text (.txt). Other types, such as Apple’s
Pages, are NOT readable in and will NOT be graded.
Three Tests for a Good Thesis:
1) You can argue against it.
If you can’t argue against a thesis it may be a statement of fact. I.e. “World War I ended in 1919” or “I like
ice cream.” You can’t effectively argue against these, which means they are not arguments but rather
statements of fact – or in the latter case simple personal opinion that is difficult to refute with evidence. A
thesis should be neither a restatement of facts nor a reflection of individual opinion, but rather something
you can argue for or against from evidence. A revision might be: “World War I ended in 1919, but it
generated changes in American society that had measurable effects in the 1920s.”
2) It is not too easy (nor too difficult) to prove.
If the thesis is simply an endorsement of common knowledge or an obvious point derived from the evidence
then it may not be worth arguing. “Images offered visual illustrations of the text.” This is clearly observable
from the document and thus is not worth arguing on its own. But, it could be revised to be more complex
and specific: “Visual illustrations competed with the points in the text in ways that produced a less convincing
argument than the author intended.” But, it could be revised to be more complex and specific: “Visual
illustrations competed with the points in the text.” The reverse of this is also an issue: make sure the thesis is
not impossible to prove. I.e. “Throughout all time, humans have loved wilderness.” This statement is much
too broad and is unprovable from evidence. Be specific about time and context: “Since the Romantic
movement in the 19th century, many people discovered a new appreciation for wilderness.”
3) You are explaining something.
If the thesis only describes rather than explains something, it may not get you very far. “Progressivism
included reformers who had different strategies.” This is a perfectly acceptable, true description of
Progressivism, and would be good as a supporting statement, but as a thesis it doesn’t really explain
anything specific about Progressivism. To do that, it needs to explain how or why this was the case. “Moral
reform, social science, and government regulation each contributed to the Progressive mindset, though none
substantially altered the myths of American identity.”
Grading Rubric for Unit Analysis #3
Thesis; focus;
strength and
Analysis of
sources; use of
textual or visual
Use of Case &
scholarship &
mechanics, &
A – excellent
Effective and cohesive
thesis; complex and
compelling discussion;
original insights;
incorporates counterarguments; unified essay
Convincing and insightful
analysis; examples chosen
and used effectively
B – good
Clear and sufficient
thesis; cogent
response; mentions
largely focused
Careful and direct
analysis; relevant
Valuable selections that
directly support the
discussion; concrete
connections to context
Appropriate and
relevant choices;
draws on general
Effective; polished; fully
Logical; solid; minor
C – needs work
Unclear or simplistic
thesis; minimal
response or sense of
inconsistent focus
D – major issues
Thesis missing;
lack of response or
unfocused; nontopical
Analysis is cursory
or confused;
selections are less
relevant or off-point
Too few or
unspecific; not
relevant to
arguments; context
is vague
Lacking in analysis
or examples.
Awkward; lapses;
repeated errors
Disorganized; hard
to follow; major
Lacking in
references or

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