InstructionsIn Module One, you chose a press release that matched your MA concentration or your interests to work with throughout the term. For Milestone One, convert the press release content into an infographic using any tool you would like. You may use online tools such as Piktochart, Canva, or Adobe Illustrator if you are already familiar with it. Present at least three different pieces of information visually. Assume that your target audience consists of journalists in your field.During the final project submission for this course, you will be asked to defend your choices with regards to ethical considerations, application of communication theory, and effective message delivery, so be sure to take a few notes about your design choices at this time.PRESS RELEASE FOR THE INFOGRAPHIC:Del Monte Gala Apple Recall in NortheastGUIDELINES ATTACHEDPREVIOUS ASSIGNMENT RECEIVED AN F… THIS IS A REDO.Teachers comments:Kayla -I don’t think that you understood this assignment. You were to use your press release and create an infographic about the content in that release. For example, if you choose the apple recall one, then you’d create an infographic based on the key information.
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COM 610 Final Project Milestone One: Infographic Rubric
Overview: In Module One, you chose a press release that matched your MA concentration or your interests to work with throughout the term. Using any tool
you like, convert the press release content into an infographic. You may use online tools such as Piktochart, Canva, or Adobe Illustrator if you are already familiar
with it.
Assume that your target audience consists of journalists in your field.
Prompt: When creating your infographic, be sure to:
A. Incorporate the important elements of the story told in the press release appropriate for the journalist audience.
B. Apply key ethical considerations of the field of public relations appropriate for the medium and the given audience. For example, PRSA’s Code of Ethics
outlines that the information professionals disseminate to the media, and ultimately to consumers, be accurate.
C. Apply relevant communication theory (such as the rhetorical approach discussed in your textbook) appropriate for the medium and the given
audience.
D. Employ appropriate best practices in the field to ensure your infographic is effective in delivering its message for the medium and the given audience.
During the final project submission for this course, you will be asked to defend your choices with regards to ethical considerations, application of communication
theory, and effective message delivery, so be sure to take a few notes about your design choices at this time.
Guidelines for Submission: Your infographic should present at least three different pieces of information visually. Acceptable File Formats are: .zip, .doc, .docx,
.ppt, .pptx, .odt, .txt, .pdf, .rtf and .html.
Critical Elements
Exemplary (100%)
Infographic: Important Meets “Proficient” criteria
Elements
incorporation of story elements
demonstrates an astute ability to
discern important story elements
to include for the given audience
Infographic: Key Ethical Meets “Proficient” criteria and
Considerations
response demonstrates a
sophisticated awareness of the
different ethical considerations
appropriate for the medium and
the audience
Proficient (90%)
Incorporates the important
elements of the story told in the
press release appropriate for the
given audience
Needs Improvement (70%)
Incorporates the important
elements of the story told in the
press release, but incorporation
of story elements is cursory,
contains inaccuracies, or is not
appropriate for the given
audience
Applies key ethical considerations Applies key ethical considerations
of the field of public relations
of the field of public relations,
appropriate for the medium and but application is cursory,
the given audience
contains inaccuracies, or not
appropriate for the medium or
the given audience
Not Evident (0%)
Does not incorporate the
important elements of the story
told in the press release
Does not apply key ethical
considerations of the field of
public relations
Value
25
25
Infographic:
Meets “Proficient” criteria and
Communication Theory demonstrates a sophisticated
awareness of communication
theory and its application
regarding the medium and the
given audience
Infographic: Best
Meets “Proficient” criteria and
Practices
demonstrates a sophisticated
awareness of best practices for
message delivery effectiveness
and its application regarding the
medium and the given audience
Articulation of
Response
Applies relevant communication
theory appropriate for the
medium and the given audience
Applies relevant communication Does not apply relevant
theory, but application is cursory, communication theory
contains inaccuracies, or is not
appropriate for the medium or
the given audience
25
Employs appropriate best
practices in the field to ensure
the infographic is effective in
delivering its message for the
medium and the given audience
Employs best practices in the
field to ensure the infographic is
effective in delivering its
message, but employment of
best practices is cursory, contains
inaccuracies, or is not
appropriate for the medi um or
the given audience
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact readability
and articulation of main ideas
Does not employ best practices in
the field to ensure the
infographic is effective in
delivering its message for the
medium and the given audience
20
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
Total
5
Submission is free of errors
Submission has no major errors
related to citations, grammar,
related to citations, grammar,
spelling, syntax, and organization spelling, syntax, or organization
and is presented in a professional
and easy-to-read format
100%

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