MKT 229Module Five Journal Guidelines and Rubric Overview: In this assignment,you will discuss the role of public relations in an integrated marketing campaign.Note that this journal is private between you and the instructor.Prompt: Read Case Study: How Fame Made Snickers’“You’re Not You When You’re Hungry”Campaign a Success. In your journal assignment, address the following: Discuss the role of public relations in this integrated marketing campaign. In this scenario, did public relations and marketing work collaboratively to relay a cohesive message? How so? What strategies or tactics were used to do this successfully? Discuss the relationship between public relations and marketing. What key performance indicators (KPIs)do you think you would be looking for in this scenario? Is there anything you would change in order to create an even stronger, more cohesive message? Explain. Rubric Guidelines for Submission:Your assignment should be two to three paragraphs in length. Any sources should be cited in APA format. Submit assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins
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MKT 229 Module Five Journal Guidelines and Rubric
Overview: In this assignment, you will discuss the role of public relations in an integrated marketing campaign. Note that this journal is private between you and
the instructor.
Prompt: Read Case Study: How Fame Made Snickers’ “You’re Not You When You’re Hungry” Campaign a Success. In your journal assignment, address the
following:





Discuss the role of public relations in this integrated marketing campaign. In this scenario, did public relations and marketing work collaboratively to
relay a cohesive message? How so?
What strategies or tactics were used to do this successfully?
Discuss the relationship between public relations and marketing.
What key performance indicators (KPIs) do you think you would be looking for in this scenario?
Is there anything you would change in order to create an even stronger, more cohesive message? Explain.
Rubric
Guidelines for Submission: Your assignment should be two to three paragraphs in length. Any sources should be cited in APA format. Submit assignment as a
Word document with double spacing, 12-point Times New Roman font, and one-inch margins.
Critical Elements
Role of Public
Relations
Strategies or Tactics
Relationship
Between Public
Relations and
Marketing
Key Performance
Indicators (KPIs)
Cohesive Message
Articulation of
Response
Proficient (100%)
Discusses the role of public relations in a
marketing campaign to relay a cohesive
message
Examines the strategies or tactics used
successfully
Discusses the relationship between public
relations and marketing
Needs Improvement (75%)
Minimally discusses the role of public
relations in a marketing campaign to relay a
cohesive message
Insufficiently examines the strategies or
tactics used successfully
Insufficiently discusses the relationship
between public relations and marketing
Not Evident (0%)
Does not discuss the role of public relations
in a marketing campaign to relay a cohesive
message
Does not examine the strategies or tactics
used successfully
Does not discuss the relationship between
public relations and marketing
Value
18
Identifies the key performance indicators
for the given scenario
Recommends changes that would create a
stronger, more cohesive message
Submission has no major errors related to
citations, grammar, spelling, syntax, or
organization
Inaccurately identifies the key performance
indicators for the given scenario
Minimally recommends changes that would
create a stronger, more cohesive message
Submission has major errors related to
citations, grammar, spelling, syntax, or
organization that negatively impact
readability and articulation of main ideas
Does not identify the key performance
indicators for the given scenario
Does not recommend changes that would
create a stronger, more cohesive message
Submission has critical errors related to
citations, grammar, spelling, syntax, or
organization that prevent understanding of
ideas
Total
18
18
18
18
10
100%

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