InstructionsDevelop a visual communication bulletin (a one-sided, 8.5 x 11 flier suitable for reduction and/or digital sharing and capable of being shared via digital and new media formats) in order to create awareness and engage disinterested parties to a public issue via one of the provided scenarios. Review module resources and online examples of strategic best practices by contemporary communicators. This milestone will allow you to demonstrate your ability to be innovative and creative in your approach to engaging non-receptive parties as outlined in the Final Project I: Visual Strategic Communication Portfolio.GUIDELINES ATTACHEDRESOURCES BELOW:Textbook: Managerial Communication: Strategies and Applications, Chapter 6PDF: Persuasion in the Media Age, Chapter 6 “Persuasion & Visual Images,” pp. 154–181Article: 6 Powerful Reasons Why You Should Include Images in Your Marketing InfographicThe article by the renowned media strategist Jeff Bullas explains the use of images in a digital environment and their ability to drive traffic and prompt engagement.Article: The Power of Visual StorytellingThis article by Getty Images discusses the use of authentic and culturally relative visuals to reflect the human experience and provide visual storytelling.Article: The Power of Infographics: Why, What and HowThis blog article by Infogram, recipient of top innovator and best start-up overall awards, explains the powerful use of infographics to combine data and visual images to make it easier for audiences to digest, remember, and share.Article: Ten Characteristics of a Logo that EnduresThis article provides a summary of Jack Gernsheimer’s ten attributes that a good logo should possess. Gernsheimer is a noted designer of Fortune 500 brand and identity campaigns.Website: Ad Council: Our CampaignsThis website offers the campaigns of the Ad Council and offers television, web, and radio ads for a select number of public issues. These campaigns are created to stimulate action through communication programs in efforts to make a measurable difference in contemporary society.Video: David Griffin: How Photography Connects Us (cc) (14:53)This TED Talk features National Geographic’s director of photography David Griffin and explains how photography can compel us to confront controversial issues, make a real connection to people, and be employed as a positive agent for understanding the challenges and opportunities facing our world today.Video: The Power of Images and Symbols (cc) (2:27)This brief video shows well-known logos and images and allows viewers to see the connection, emotions, and meaning that these visual images evoke.
com_620_milestone_four_guidelines_and_rubric.pdf
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COM620 Milestone Four Guidelines and Rubric
Overview: Communication comes in many forms: verbal, nonverbal, and written. In this milestone, you will address communication by creating a visual
communication bulletin.
Prompt: Develop a visual communication bulletin (a one-sided, 8.5 x 11 flier suitable for reduction and/or digital sharing and capable of being shared via digital
and new media formats) in an effort to create awareness and engage disinterested parties to a public issue via one of the provided scenarios. Review module
resources and online examples of strategic best practices by contemporary communicators.
1.
2.
3.
4.
5.
6.
Nonprofit/Political: The American Center for Progress (americanprogress.org): Promote voting and participation in the voting process to young,
minority, and low-income citizens.
Nonprofit/Political: Rock the Vote (rockthevote.com): Promote voting to disinterested millennials in efforts to mobilize and serve as an advocate for the
electoral process and voting system.
Nonprofit/Health Care Issue: Planned Parenthood (plannedparenthood.org): Create awareness for STDs in an effort to create awareness and protect
sexually-active, disinterested teens.
Nonprofit/Societal Issue: The National Campaign to Prevent Teen and Unplanned Pregnancy (thenationalcampaign.org): Promote awareness for
contraception opportunities for sexually-active, disinterested teens.
Nonprofit/Society and Human/Civil Rights: PFLAG National (community.pflag.org): Promote awareness and advocacy in communities to change
attitudes and create policies and laws to help achieve full equality for people who are LGBTQ.
Nonprofit/Military: Wounded Warrior Project (woundedwarriorproject.org): Create interest through awareness in an effort to enlist the public’s aid for
the needs of injured service members.
Choose one of the scenarios and be sure you address the following critical elements:
 Describe how the message in your bulletin strategically communicates with its identified audience.
 How does your communication engage diverse parties?
 Describe how the structure of your bulletin aligns to new media standards.
Note: Although you may reference online sources pertaining to your chosen non-profit and cite and reference content appropriately, the submission content
should not be copied and pasted from online sources. This assignment is an opportunity for you to reference the online sources, curate, and cite any
information gained from online sources, but is also an opportunity for you to be creative and create a new and exciting direction for your chosen non-profit.
Guidelines for Submission: The bulletin must address the practice of contemporary communication and proper mass media format and be double-spaced with
12-point Times New Roman font and one-inch margins. Use APA style for citations.
Rubric
Critical Elements
Creation of
Strategic
Communication
Bulletin
Ability to Engage
Disinterested /
Resistant Parties
Bulletin
Communication
for New Media
Distribution
Articulation of
Response(APA/
Mechanics)
Exemplary (100%)
Bulletin clearly communicates,
identifies, and creates a strategic
message for selected audience
Message clearly engages
disinterested/resistant parties of
identified scenario
Bulletin content clearly
demonstrates a keen
understanding of communication
for new media distribution
Content/layout of bulletin is free of
errors related to citations,
grammar, spelling, syntax, and
organization and is presented in a
professional and easy to read
format
Proficient (90%)
Bulletin adequately
communicates, identifies, and
creates strategic message for
selected audience
Message adequately engages
disinterested/resistant parties
of identified scenario
Bulletin content uses
appropriate communication for
new media distribution
Needs Improvement (70%)
Bulletin communication and
audience identification are
unclear
Not Evident (0%)
Bulletin does not communicate
message for diverse audiences
Value
40
Message needs more detail to
address disinterested/resistant
parties of identified scenario
Bulletin content
communication is unclear for
new media distribution
Message does not address
disinterested/resistant parties of
identified scenario
Bulletin content does not address
communication for new media
distribution
Content/layout of bulletin has
no major errors related to
citations, grammar, spelling,
syntax, or organization
Content/layout of bulletin has
major errors related to
citations, grammar, spelling,
syntax, or organization that
negatively impact readability
and articulation of main ideas
Content/layout of bulletin has
critical errors related to citations,
grammar, spelling, syntax, or
organization that prevent
understanding of ideas
Total
30
20
10
100%

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