Now that you have learned more about business model, leadership, environmental scans, etc., describe in 1-2 pages what you would change about and/or how you would expand on your Independent Project. Each item and 2-3 sentence description of that item that you would expand upon or change is worth 1 point. You can discuss up to 5 items for the opportunity to earn up to 5 points added to your Quiz 4 grade.
independent_project__part_2_.docx
independent_project_part_3_.docx
Unformatted Attachment Preview
Running head: THE FIGHT AGAINST CANCER IN THE US
The Fight against Cancer in the US
Emmanuel Gyasi
Phhe 469
1
THE FIGHT AGAINST CANCER IN THE US
2
The Fight against Cancer in the US
According to Domínguez-Vigil et al., (2018), cancer is a lifestyle disease that calls for
public sensitization. The United States is one of the countries that has felt its severity and has
waged a fight against it. The nature of this fight is a health charity whose main aim is to help
improve the lives of people and inform the public of the importance of living a healthy lifestyle
to avert the cancer problem. This is also a self-evaluated fight anticipated to face both positive
and negative responses from people depending on the religious, social, and demographic
challenges.
The brand positioning that is expected to achieve the objective and vision of this fight is
Research Eliminating Cancer. The goal statement is, “We Should Accept Cancer.” Therefore,
people can avert it. The goal statement is meant to inform people that to eliminate cancer within
our society and community, we are supposed to work together and fight the killer disease. The
involved parties are supposed to have the right knowledge to know that everybody plays a major
role in the fight against cancer. Media platforms such as the television will be of great
importance during this campaign since most people watch television. The aim is not to reach a
bigger population but to offer a constant advertisement update so that a bigger group can be
aware of the campaign and get the message.
The fight against the spread of cancer diseases is a real-time investment since, through
this measure, the rate of cancer infection is reduced (Team, 2019). Life is among the most valued
commodities in the world today; therefore, the main intention of this campaign is to save it. The
spread of cancer takes place at a very high rate; hence, the US fraternity has seen the need to
create awareness on this issue. The main outcome of the campaign is evaluation the causes of the
disease and inform the public on the best ways to avoid them. The campaign intends to educate
THE FIGHT AGAINST CANCER IN THE US
3
the public on the best ways to deal with cancer. Cancer is believed as a result of the personal
inconsistency of a healthy lifestyle. Therefore the campaign against cancer is aimed at reaching
people and informing them on the dangers of living an unhealthy lifestyle that needs to be
eliminated to curb the deadly disease. Overlooking the reality that cancer kills should be a thing
of the past. People should be encouraged to achieve the ultimate elimination of cancer in the US.
The fight against cancer can be said to be an open-ended venture that does not have any
limits regarding persons, society, and even organizations (Burstein et al., 2017). The campaign is
meant to deliver the right information to people about the causes of cancer, and create adequate
measures to help people stay healthy. The main activities and objectives will be addressed to the
audience to reduce the spread of cancer among people as well as persuade the audience to stop
fearing cancer to avert it.
The audience will be able to get the right information from advertising groups, many
motivational factors, and the forces that will be identified. The audience will also be included in
the conduction of the campaign. Their involvement in these activities will play a vital role since
they will feel like part of a vital process of cancer elimination. The audience will participate
through motivational forces like the availability of resources. This will increase the degree of
directional delivery. The main message is that cancer is an enemy. The audience will is educated
on the importance of the information gathered for them to realize the need to fight cancer.
The audience is expected to accept this kind of proposition because it has clear objectives
that can be achieved. Team (2019), says that conducting the campaign based on information
found in other materials will be a good design for the program. Therefore, the audience will be
motivated by these performances to believe that the proposition is going to work and achieve the
intended objectives. This campaign will meet international standards and fit in US society
THE FIGHT AGAINST CANCER IN THE US
4
through responsible branding, offering factual and tangible information. People should feel the
effects of the campaign. The program design should be effective and able to meet the
requirements of the population for cancer eradication, which is essential for a positive impact.
The campaign is based on a clear vision of advertising a designed message to enhance the
image and public participation through a clear message that, “Together We Will Beat Cancer.”
This illustrates that it is vital to have clear, structured goals at every point of the campaign to
realize the intended objectives. The campaign is not about selling services and goods, and it is
concerned with persuasion and informing people. Originality, relevance, and impact are the main
inputs that will lead to higher outputs.
References
THE FIGHT AGAINST CANCER IN THE US
5
Burstein, H. J., Krilov, L., Aragon-Ching, J. B., Baxter, N. N., Chiorean, E. G., Chow, W. A., …
& Epstein, A. S. (2017). Clinical cancer advances 2017: annual report on progress against
cancer from the American Society of Clinical Oncology. Journal of Clinical Oncology,
35(12), 1341-1367.
Domínguez-Vigil, I. G., Moreno-Martínez, A. K., Wang, J. Y., Roehrl, M. H., & BarreraSaldaña, H. A. (2018). The dawn of the liquid biopsy in the fight against cancer.
Oncotarget, 9(2), 2912.
Team, T. B. B. (2019). CAR T-cell therapy: the latest weapon in the fight against cancer.
Running head: FIGHT AGAINST CANCER IN THE US
Fight Against Cancer in the US
Emmanuel Gyasi
Phhe 469
1
FIGHT AGAINST CANCER IN THE US
2
Introduction for management information
As explained in project 1 and project 2, “Fight Against Cancer in the USA”
program intends to provide solutions as well as cancer control approaches which will be
used in fighting against chronic illness. There are four main goals that this program aims
to accomplish. The first issue is the prevention of cancer, taking care of patients suffering
from cancer, long-term goal of finding the cure as well as effective management of
information on cancer as well as available resources. In accomplishing the preventative
goal, our project hopes to devote voluminous funds as well as efforts in ensuring that the
proposed cancer prevention approaches are a success (Shankar et al. 2018). It is equally
important to provide cancer patients as well as their families with sufficient guidance and
vital support. This is another goal that the proposed program aims to achieve. Lastly, the
programs hope that through early cancer screening and detection techniques, cancer can
be cured. All these goals together form the foundation of our program.
Formative evaluation
The use of formative evaluation in this proposed program will be significant in
preventing excessive time consumption as well as an increase in project costs thus
resulting in a more effective and promising program. The significance and the integration
of formative evaluation in the proposed project are twofold. The first aim is to offer the
stakeholders with in-progress feedback especially on how the “fight against cancer
program, US” will be implemented to facilitate changes and refines in the soonest. The
other formative evaluation goal is audit reporting and ensuring accountability approaches
for the project are met (Ilbawi and Anderson, 2015). The specific questions that the data
collection method will answer will include “how does the program enhance
FIGHT AGAINST CANCER IN THE US
3
implementation of the program?” the second question will be how the program will
achieve project monitoring, communication facilitation as well as evaluation.
It is also important to identify the univariate and bivariate questions significant in
this study. The univariate question, which this program will consider, is age distribution
in cancer patients. This univariate question will be “what is the age distribution of cancer
patients across the United States?” in describing the pattern found in the univariate data,
we will use maximum, minimum, standard deviation, the mode, mean and median in
presenting the data. On the other hand, the proposed program will also create a bivariate
question that will be useful in the analysis of the relationship between two unique
variables. In particular, based on our cancer prevention goal, our bivariate question will
evaluate the relationship between alcohol intake and cancer.
Summative evaluation
The summative assessment focuses on the evaluation of what has been learned
from a certain intervention method or completion of a project. The summative evaluation
also considers what has changed throughout the program duration. Summative evaluation
in this proposed program contributes to the significant understanding of cancer
intervention methods in the United States.
The univariate question under summative evaluation will be “have we
accomplished our proposed project goals?” On the other hand, the bivariate question will
compare the perceived barriers associated with the program as well as the goals the
project will have accomplished after the project (Shankar et al. 2018). Both the univariate
and bivariate questions will facilitate our understanding of the most effective actions to
integrate into the pursuit of achieving a cancer-free America.
FIGHT AGAINST CANCER IN THE US
4
Line-item budget
Line Item Budget
II. BENEFITS, TAXES,
$52, 765
INSURANCE, AND
ALLOWANCES
Tax on benefits
35%
$34297.25
Tax on Salaries
30%
$36935.4
25%
Health & social insurance
I.
$39573.75
Personnel: Provide list of employees whose work is directly linked to the
project
Annual Salary
Executive Project Director
$7,000
Project Director
$5,000
Project Accountant
$3,000
Senior Doctor
Senior Researcher
$2750
$2500
FIGHT AGAINST CANCER IN THE US
II.
5
UTILITIES AND
$4700
SPACE (12
MONTHS)
Office rent 150/MONTH
$1,800
Rent for a training centre
$2,400
200/month
Other Utilities
$1,500
$2000
V. EQUIPMENT AND
SUPPLIES
Office Equipment and Supplies
$550
Electronics, Computer &
$1500
Accessories
V. COMMUNICATIONS &
$1050
POSTAGE
VII. MEDICAL/CONSULTANT SERVICES
Workshops
Medicine
Approximate Cost of the Project $ 73, 585
$13070
FIGHT AGAINST CANCER IN THE US
6
Budget Justification
1) The executive and project directors will offer daily oversight to the project, thus
important staff members who will be paid.
2) The researcher and senior doctor will offer the needed medical direction not only
to the cancer patients but also to the staff members who will serve in this project.
3) Offices supplies, electronics, communication and postages will be needed in
facilitating the project’s general operations.
4) Computers and other electronics will be required in making presentation and data
recording for audit purposes.
Program Budget
The below overview budget and allocation document is a comprehensive and
definitive guide that will be used in guiding the project manager in successfully
managing and completing the complex financial management process. The main method
used in allocation of fundraised costs is basing the project expenses as a percentage of the
total support that each program receives (Ho, 2018). It is our hope that as a financial
resource, the project managers will use the stated steps and concepts in effectively
implementing the set goals at the non-profit organization intended to reduce cancer cases
in the United States.
FIGHT AGAINST CANCER IN THE US
7
FIGHT AGAINST CANCER IN THE US
8
References
Ho, A. T. K. (2018). From performance budgeting to performance budget management:
theory and practice. Public Administration Review, 78(5), 748-758.
Ilbawi, A. M., & Anderson, B. O. (2015). Cancer in global health: How do prevention
and early detection strategies relate?. Science translational medicine, 7(278),
278cm1-278cm1.
Shankar, A., Rath, G. K., Roy, S., Malik, A., Bhandari, R., Kishor, K., … & Singh, R.
(2015). Level of awareness of cervical and breast cancer risk factors and safe
practices among college teachers of different states in India: do awareness
programmes have an impact on adoption of safe practices. Asian Pac J Cancer
Prev, 16(3), 927-32.
…
Purchase answer to see full
attachment
Are you having trouble with the above assignment or one similar?
We offers 100% original papers that are written from scratch.We also have a team of editors who check each paper for plagiarism before it is sent to you.