Note: We are only going to work on (Portfolio Project Milestone 2. document), Portfolio Project Milestone 8.docx is just the guideline/instructions how to write Portfolio Project Milestone 2. document), At the end of this session, we will work on Portfolio Project Milestone 8 document) in Week 8.Please go over it very well and list out information needed from me to complete the profile. (If selecting Option 1 in this module, you will complete the Milestones and Portfolio Project for Option 1 throughout the course.)
portfolio_project_milestone_2.docx
portfolio_project_milestone_8.docx
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Portfolio Project Milestone (20 Points)
Important! Read First
By now you should have selected which Portfolio Project option you will be completing
for this course. (You can review the Portfolio Project option descriptions in the Week 8
folder.) This week you will complete the first Milestone that builds towards the
completion of this project due in Week 8. Complete the Milestone that corresponds with
the Portfolio Project option that you have selected (Option 1 or Option 2). This week,
indicate your Portfolio Project option selection in the title of your submission.
Option #1: Creating a LinkedIn Profile
For the Portfolio Project for this course, you will build a professional online presence.
Throughout the course you will use various tools to create this professional online
presence. (If selecting Option 1 in this module, you will complete the Milestones and
Portfolio Project for Option 1 throughout the course.) In the final week, you will prepare
a slide presentation–using PowerPoint or other online tools such as Prezi–that includes
links and images of the tools you chose, a description of your personal brand, and a
slide about any ethical/legal concerns. Review the full prompt and the rubric for this
assignment in the Week 8 Materials folder.
For this week’s Milestone assignment, create a LinkedIn profile that features your skills
and education and that communicates your key objectives (personal brand) in
developing an online presence. Your profile should also include both a photo of you in
professional attire and current information about your education, employers, and areas
of professional interest. Join relevant groups on LinkedIn and start building your network
of contacts. While your profile will not need to utilize APA format, it must be
professionally presented and free of grammatical and spelling errors. The Writing Tips
in the CSU-Global Guide to Writing and APA (Links to an external site.) has helpful
recommendations for quality writing.
After you have completed your profile, submit to your instructor a link to your LinkedIn
profile. Review the rubric for this Milestone in the Module 2 Materials folder for specific
grading criteria.
Option #2: Defining the Proposal Target (Person or Organization)
For the Portfolio Project for this course, you will create a proposal presentation for a
professional online presence for a person or organization who is a leader in your
industry. This person or organization may be real or fictional. (If selecting Option 2 in
this module, you will complete the Milestones and Portfolio Project for Option 2
throughout the course.) This presentation will include recommendations and samples of
the recommendations for creating an online presence, a description of the personal or
organizational brand, and text about any ethical/legal concerns. Review the full prompt
and the rubric for this assignment in the Week 8 Materials folder.
For this week’s Milestone assignment, write a 2-page paper (not including the required
a cover page) that defines the person or organization that you have selected and that
explains how an online presence would benefit the person or his or her organization.
This profile should include a photo of the individual (professionally attired) or the
organization’s logo. It should also include current information about the individual
(including education, employers, and areas of professional interest) or organization
(including mission, contact information, and any upcoming events). Finally, delineate the
objectives for the online presence that suit the desired professional brand for the
individual or organization.
Your paper must be written and formatted according to the requirements in the CSUGlobal Guide to Writing and APA (Links to an external site.). Review the rubric for this
Milestone in the Module 2 Materials folder for specific grading criteria.
Portfolio Project (200 Points)
Important! Read First
For the Portfolio Project in this course, you will select one of the following two options.
Do not do both projects. It is important to decide on which option you want to complete
early in the course as you will be completing Milestones for this project over the duration
of the course. Identify your assignment choice in the title of your submission.
Option #1: Building a Personal Online Presence
Throughout this course you will use various tools to create a personal online presence.
For your final Portfolio Project, you will present the steps you have taken to build that
presence and your personal brand.
As you begin your Portfolio Project, review this article, titled “10 Tips for Building a
Personal Brand That Can Boost Your Career (Links to an external site.).” It will help you
to understand the concept of “personal brand” and give you advice about a strategy to
use for creating yours.
The following Milestones will be submitted to build towards this final project: (Note: If
selecting Option 1 in this module, you will complete the Milestones and Portfolio Project
for Option 1 throughout the course.)




Module 2: Creating a LinkedIn Profile
Module 4: Creating a Blog
Module 5: Creating a Social Media Infographic
Module 7: Planning for a PLN or PLE
In Week 8, you will prepare a 20-25 slide presentation (not including the required cover
slide and a reference slide) that details your individual professional online presence.
NOTE: You prepare the presentation in PowerPoint, then Save As a PDF file to submit
it. Your slide presentation must include the following:





A description of your brand.
An explanation of strategies you have employed to develop that brand using social media
tools.
Links to and images of the tools you chose:
o Your LinkedIn account
o Your blog
o The infographic you created for a blog post.
Your plan for creating an PLN or PLE.
A discussion of legal and ethical issues regarding your personal online presence and how to
resolve these issues.


An explanation of the next steps you will take to further develop your personal brand and
build your professional online presence. Include support for these steps based on best
practices using a minimum of three scholarly sources. The CSU-Global Library (Links to an
external site.) is a good place to locate these sources.
An explanation of how you will monitor and measure the effectiveness of your online
presence.
You may use PowerPoint or an online slide presentation tool. Be sure to include for your
instructor any necessary information for accessing your presentation. Follow the CSUGlobal Visual Presentation Tips guidelines
at http://csuglobal.libguides.com/CommonWritingAssign/vispresent (Links to an external
site.).
Your presentation must be professional in design and academic in writing. Your
citations and references must be written according to the requirements in the CSUGlobal Guide to Writing and APA (Links to an external site.).
Submit your Portfolio Project presentation file to your instructor as a PDF file; use the
Save As feature in PowerPoint to create the PDF. Review the rubric for this project in
the Module 8 Materials folder for specific grading criteria.
Option #2: Proposing a Professional Online Presence
Throughout this course you will use and evaluate various tools that can be used to
create a professional online presence for a person or an organization of your choosing.
(This person or organization may be real or fictional.) For your final Portfolio Project,
you will present a proposal that includes recommendations for building this online
presence and communicating a targeted professional brand to the public for this
individual or organization.
As you begin your Portfolio Project, review Chapter 1 – in this library book, The Brand
Mapping Strategy: Design, Build, and Accelerate Your Brand (Links to an external site.).
Chapter 1 is called Chapter One: The New Branding and Marketing Mindset and Myths:
How to Brand Yourself and Your Business in the Digital Age. It will help you to
understand the concept of communicating a targeted professional brand to the public.
The following Milestones will be submitted to build towards this final project: (Note: If
selecting Option 2 in this module, you will complete the Milestones and Portfolio Project
for Option 2 throughout the course.)




Module 2: Defining the Proposal Target (Person or Organization)
Module 4: Creating a Blog Proposal
Module 5: Creating a Sample Infographic
Module 7: Proposing a Search Engine Optimization, a PLN, or a PLE
In Week 8, you will prepare a 20-25 slide presentation (not including the required cover
slide and a reference slide) that details your proposal for creating a professional online
presence for the individual or organization that you have selected. NOTE: You prepare
the presentation in PowerPoint, then Save As a PDF file to submit it. Your presentation
must include the following:






A description of the individual or organization and the professional brand you are seeking to
communicate to the public.
Recommendations for which strategies to employ to develop that brand using social media
tools.
Proposals for specific components of the online presence (include samples, links, and
images of the tools as appropriate) with the rationale for each component:
o A blog
o A sample infographic
o A plan for creating search engine optimization, a PLN, or a PLE.
A discussion of legal and ethical issues regarding the professional online presence and how
to resolve these issues.
An explanation of additional steps that should be taken to further develop the brand and
build the professional online presence for the individual or organization. Include support for
these steps based on best practices using a minimum of three scholarly sources. The CSUGlobal Library (Links to an external site.) is a good place to locate sources.
An explanation of how the professional online presence should be monitored and measured
for effectiveness.
You may use PowerPoint or an online slide presentation tool. Be sure to include for your
instructor any necessary information for accessing your presentation. Follow the CSUGlobal Visual Presentation Tips guidelines
at http://csuglobal.libguides.com/CommonWritingAssign/vispresent (Links to an external
site.).
Your presentation must be professional in design and academic in writing. Your
citations and references must be written and formatted according to the requirements in
the CSU-Global Guide to Writing and APA (Links to an external site.).
Submit your Portfolio Project presentation file to your instructor as a PDF file; use the
Save As feature in PowerPoint to create the PDF. Review the rubric for this project in
the Module 8 Materials folder for specific grading criteria.
Rubric
COM340 Mod 8 PP
COM340 Mod 8 PP
Criteria
This criterion is linked
to a Learning
OutcomeContent
This criterion is linked
to a Learning
OutcomeRequirements
This criterion is linked
to a Learning
OutcomeAnalysis
Ratings
20.0 to >16.0 pts
16.0 to >12.0 pts
12.0 to >8.0 pts
8.0 t
Meets Expectation
Approaches Expectation
Below Expectation
Limi
Demonstrates strong or adequate
knowledge of using social media to
create and promote and online brand;
correctly represents knowledge from
the readings and sources.
Some significant but not
major errors or omissions
in demonstration of
knowledge.
Major errors or
omissions in
demonstration of
knowledge.
Fails
dem
know
mat
20.0 to >16.0 pts
16.0 to >12.0 pts
12.0 to >8.0 pts
8.0 to >0 pt
Meets Expectation
Approaches Expectation
Below Expectation
Limited Evid
The Portfolio includes all
of the required
components, as specified
in the assignment.
The Portfolio includes
most of the required
components, as specified
in the assignment.
The Portfolio includes
some of the required
components, as specified
in the assignment.
The Portfoli
of the requi
component
in the assign
30.0 to >24.0 pts
24.0 to >18.0 pts
18.0 to >12.0 pts
12.0
Meets Expectation
Approaches
Expectation
Below Expectation
Limi
Major errors or
omissions in
thought, insight
and analysis.
Fails
dem
thou
and
Provides strong or adequate thought,
insight and analysis of concepts and
applications regarding strategies, legal and
ethical issues, and gauging the
effectiveness of developing and utilizing
and online brand.
Some significant but
not major errors or
omissions in thought,
insight and analysis.
COM340 Mod 8 PP
Criteria
This criterion is linked
to a Learning
OutcomeSynthesis
Ratings
30.0 to >24.0 pts
24.0 to >18.0 pts
18.0 to >12.0 pts
12
Meets Expectation
Approaches
Expectation
Below
Expectation
Lim
Ev
Some significant but
not major errors or
omissions in synthesis.
Major errors or
omissions in
synthesis.
Fa
de
sy
Demonstrates strong or adequate synthesis of
best practices in building a personal or
professional online brand and communicating
it to the public using social media.
This criterion is linked
to a Learning
OutcomeSources
This criterion is linked
to a Learning
OutcomeApplication of
Source Material
10.0 to >8.0 pts
8.0 to >6.0 pts
6.0 to >4.0 pts
4.0 to >0 p
Meets Expectation
Approaches Expectation
Below Expectation
Limited Ev
Cites and integrates at least
3 credible sources.
Cites and integrates
2credible sources.
Cites and integrates 1
credible source.
Cites and in
credible so
10.0 to >8.0 pts
8.0 to >6.0 pts
6.0 to >4.0 pts
4.0 to >0
Meets Expectation
Approaches
Expectation
Below Expectation
Limited E
Major problems
with selection and
linkage of sources.
Source se
seriously
linkage t
from the
Sources well or adequately chosen to
provide substance and perspectives
on the issue; knowledge from the
course linked properly to source
material.
Some significant but not
major problems with
selection and linkage of
sources.
COM340 Mod 8 PP
Criteria
This criterion is linked
to a Learning
OutcomeOrganization
This criterion is linked
to a Learning
OutcomePresentation
This criterion is linked
to a Learning
OutcomeGrammar and
Style
Ratings
20.0 to >16.0 pts
16.0 to >12.0 pts
12.0 to >8.0 pts
8.0 to >0
Meets Expectation
Approaches Expectation
Below Expectation
Limited E
Project is clearly
organized, well written,
and in proper essay
format including an
introduction, body, and
conclusion. Conforms to
project requirements.
Small number of significant
but not major flaws in
organization and writing; is
in proper essay format. In
a minor way does not
conform to project
requirements.
Major problems in
organization and writing;
does not completely
follow proper essay
format. In a significant way
does not conform to
project requirements.
Project is
organized
written a
proper es
Does not
project re
20.0 to >16.0 pts
16.0 to >12.0 pts
12.0 to >8.0 pts
8.0 to >0 pt
Meets Expectation
Approaches Expectation
Below Expectation
Limited Evid
The multimedia selected
was highly effective as a
presentation tool and
appropriately addressed
the target audience.
Some significant but not
major errors or omissions
in selection, application or
audience of multimedia
presentation.
Major errors or
omissions in selection,
application or audience
of multimedia
presentation.
The multime
was totally i
presentatio
targeted at
audience.
20.0 to >16.0 pts
16.0 to >12.0 pts
12.0 to >8.0 pts
8.0 to >0 p
Meets Expectation
Approaches
Expectation
Below Expectation
Limited Ev
Inconsistent to inadequate
sentence and paragraph
development; work needed
on grammar and spelling;
does not meet program
expectations.
Poor qualit
unaccepta
grammar a
spelling; in
writing sty
interferes
Strong sentence and
paragraph structure; few or
no minor errors in grammar
and spelling; appropriate
writing style; clear and
concise with no unsupported
comments.
Small number of
significant but not
major errors in
grammar and
spelling; generally
appropriate writing.
COM340 Mod 8 PP
Criteria
This criterion is linked
to a Learning
OutcomeDemonstrates
proper use of APA style
Total Points: 200.0
PreviousNext
Ratings
20.0 to >16.0 pts
16.0 to >12.0 pts
12.0 to >8.0 pts
8.0 to >0 pt
Meets Expectation
Approaches Expectation
Below Expectation
Limited Evid
Project contains proper
APA formatting, according
to the CSU-Global Guide
to Writing and APA
Requirements, with no
more than one significant
error.
Few errors in APA
formatting, according to
the CSU-Global Guide to
Writing and APA
Requirements, with no
more than two to three
significant errors.
Significant errors in APA
formatting, according to
the CSU-Global Guide to
Writing and APA
Requirements, with four
to five significant errors.
Numerous e
formatting,
the CSU-Glo
Writing and
Requiremen
than five sig
errors.

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