n a minimum of 1 full page, using Microsoft Word, write an essay (full introduction and conclusion), which includes the following:Describe the knowledge, skills and/or attitudes regarding
each of the transferable skills that you’ve gained as a result of
completing this particular project/assignment.Discuss the ways that you are going to incorporate the
transferable skills (the transferable skills that you showcased in your
exemplary project) into your work within your chosen career field.Describe your future goals based on the transferable skills that you’ve chosen to showcase.Write your paper utilizing proper tone, spelling and grammar.
csanchez_module_01_course_project_____business_problem_p1_11_10_19.docx
csanchez_module_01_course_project_____business_problem_p2_11_10_19.docx
csanchez_module_02_business_capstone_project_____business_ethics__11_17_19.docx
csanchez_module_03_business_capstone_project_____strategic_planning__11_24_19.docx
csanchez_module_04_course_project_____team_building__12_1_19.edited.docx
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Module 01 Course Project – Part I
Claudia Sanchez
Rasmussen College
Author Note
This paper is being submitted November 10, 2019 on for Tom LeNeau’s B280/GEB2930 Section
01 Business Capstone – Online Plus – 2019 Fall Quarter Term 2
The Issue – Importance of Competition in the Marketplace
The worsening economic situation has changed competition in the marketplace significantly.
Competition is the main mechanism for driving out the more inefficient producers. It also
increases the chance of products and services being sold at lower costs and improves products
and services to attract more consumers within the market. The concept of seller vs. seller
competition is embodied in the neoclassical economics that forms the basic assumption about
markets and frames the understanding of many, probably most, market observers and
policymakers. Incorporated in this notion is a belief in the self-regulating property of markets.
Under this assumption markets are held to be efficient in the allocation of resources and effective
in delivering consumer benefits when driven by competition, in contrast to regulation by
government or domination by a large firm or cartel. The concept of rivalry among sellers fits well
with Adam Smith’s notion that competition was an independent striving among sellers for the
patronage of customers (Scherer 1980).
The Whys
The issue of competition in the marketplace has been a long-time issue. As far back as
the late 1800s, a wave of mergers occurred and, with fewer competitors, mutually recognized
interdependence led to restraint of price-based competition. The consequences of a re-orientation from
seller vs. seller competition to seller vs. consumer competition were apparent to early institutionalists.
Veblen ([1904]1965) maintained that oligopolies shifted competition from a contest among firms to a
contest between firms and consumers, a shift in which the consumers were made worse off. The lack of
competition will increase prices on products and create a monopoly. The lower prices of
products are going to have the greater advantage and therefore bring in more people wanting to
buy them. Basically, main form of competition between retailors and producers is that the
competition opens doors for innovation, productivity, as well as growth within the market. Each
of these characteristics will create wealth and overall reduce the percentage of poverty.
Consequences
The main driving force that is created between markets is how firms strive to gain sales
and make their profits. When it comes to efficient and fair markets, it is quite essential for the
catalyzing of private sectors in order to develop and bring economic growth amongst the market.
The problem of identifying where competition is weak, and how to foster more effective
competition to encourage economic growth and reduce poverty, is challenging (Uchida and
Cookin Cook, 2007). Due to the fact there is a poverty rise, in order to reduce the reduction
strategies, it is also essential to increase productivity, in order to gain a competition policy for the
pro-poor growth strategy. On the other hand, competition is what facilitates the greater equality
of all opportunities while at the same time breaks down the barriers within the fair competition
that is more than likely protecting the elites.
References
Uchida and Cookin Cook et al. (2007) p. 311 Retrieved and assessed on 24 Nov. 2015 from
http://www.oecd.org/investment/globalforum/40315399.pdf.
Scherer, F. M. (1980). Industrial Market Structure and Economic Performance (2nd edition). Boston:
Houghton Mifflin.
Veblen, T. ([1899]1979). The Theory of the Leisure Class. Franklin Center, PA: Franklin Library
Module 01 Course Project – Part II
Claudia Sanchez
Rasmussen College
Author Note
This paper is submitted November 10, 2019, on for Tom LeNeau’s B280/GEB2930 Section 01
Business Capstone – Online Plus – 2019 Fall Quarter Term 2
2
Dear Mr. Koch:
As a consultant to your establishment has allowed me to review your competition in the
marketplace problem in detail and have been able to identify several issues that need addressing.
It is essential to understand that these issues are not independent but a compilation of the current
nation-wide state and the company’s management.
The main driving force between markets is how firms strive to gain sales and make their
profits. When it comes to efficient and fair markets, it is quite essential for the catalyzing of
private sectors to develop and bring economic growth amongst the market. One problem is when
the competition is weak and challenging. Due to the fact, there is a poverty rise, to minimize the
reduction strategies, it is also essential to increase productivity, to gain a competition policy for
the pro-poor growth strategy. On the other hand, competition is what facilitates the greater
equality of all opportunities while at the same time breaks down the barriers within the fair
competition that is more than likely protecting the elites.
Not every firm is constrained by competition. And when that happens, firms don’t end up
acting in socially optimal ways. The most extreme case is Monopoly, a situation where there’s
only one firm is an industry, meaning that it has no competition. Monopolies misbehave,
restricting output in order to drive up prices ad inflate profits. These actions hurt the consumer
and may go on indefinitely unless the government intervenes. A less-extreme case of lack of
competition is Oligopoly, a situation in which only a few firms are in an industry.
In such situations, firms often make deals not to compete against each other so that they
can keep prices high and make more significant profits. However, these firms often have a hard
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time keeping their agreements with each other. This fact means that Oligopoly firms often end up
competing against each other despite their best efforts not to. Consequently, government
regulation is not always needed.
The government does play a role in competitive markets.
At a very basic level Government is responsible for establishing the ‘rule of law,’
creating property rights, ensuring contracts are upheld, and setting up the necessary institutions
for the proper functioning of markets. This includes the establishment of competition and
consumer law framework that governs the way firms and individuals should behave when
operating in markets (Uchida and Cookin Cook, 2007). Without these basic rules and
regulations, markets could not work effectively. Competition and consumer law framework are
essential to ensure firms are unable to exploit market power, and consumers are protected from
unfair trading practices.
References
Uchida and Cookin Cook et al. (2007) p. 311 Retrieved and assessed on 24 Nov. 2015 from
http://www.oecd.org/investment/globalforum/40315399.pdf.
Module 02 Business Capstone Project – Business Ethics
Claudia Sanchez
Rasmussen College
Author Note
This paper is submitted November 17, 2019, on for Tom LeNeau’s B280/GEB2930 Section 01
Business Capstone – Online Plus – 2019 Fall Quarter Term 2
Dear Gentlemen:
Per previous communications. I am writing to advise regarding the issue of competition
in the marketplace problem. We are coming across a few questions regarding the ethical position
of the MovieFlix Company. What about government regulation? They contend many companies
in highly competitive industries are likely to bend the rules to keep their customers. Williams, R.
(2012, July 31)
Governments often restrict entry or ban cost-reducing practices that are deemed
unethical. Governments prohibit many kinds of corruption and impose criminal penalties on
those who are caught. With the marketplace competition, MovieFlex should not selfishly abuse
the public trust, and that society functions better when its government works reasonably.
MovieFlix has a sister company that many consumers subscribe to called JuneaBeeMovies.com.
In recent months there have been price changes with both the monthly subscriptions. Sometimes
MovieFlix is cheaper with a better rental package or Vise Versa with JuneaBeeMovies.com.
At this time, as the consultant to MovieFlix, we feel that ethically, the public should be
aware that they are mostly the same company. It seems that competition is not always good for
consumers and society as a whole, particularly if it is driven by questionable ethical and shortterm practices. Williams, R. (2012, July 31)
One of the main issues is that there is a contract obligation given to new subscribers that
if they switch from JuneaBeeMovies.com to MovieFlix, they will get three months free for their
large inventory of movies. They would go from a $10.99 monthly subscription to a $14.99
monthly subscription. Executives had knowingly raised the prices to confuse consumers that they
were having access to a better deal and better inventory of movies when, in fact, they were
paying more for the same service.
At this time, we feel that MovieFlix needs to either close its subscriptions. Sometimes
MovieFlix is cheaper with a better rental package or vise versa with JuneaBeeMovies.com
subsidiary and makes it known to the consumer now than rather face a black lash and ultimately
even a class-action lawsuit from their customers that may eventually shut MovieFlix down. This
plan may face some challenges that may hinder its implementation in the process. Among them
the resistance from other, organization structure and policies. Therefore, we will focus on the
challenges to ensure that MovieFlix achieves the objective to be ethical in the market
competition as outlined above. Benjamin Friedman (2004) demonstrates as societies grow richer,
their views of what is ethical change as well. More universalist ethics that emphasize cooperation
and inclusion replace more tribal and local beliefs.
References
Friedman, Benjamin. The moral consequences of economic growth. New York: Knopf, 2004
(forthcoming).
Williams, R. (2012, July 31). How competition can encourage unethical business practices.
Financial Post. Retrieved from https://business.financialpost.com/
1
Module 04 Course Project – Team Building
Claudia Sanchez
Rasmussen College
Author Note
This paper is submitted December 1, 2019 for Tom LeNeau’s B280/GEB2930 Section 01 Business
Capstone – Online Plus – 2019 Fall Quarter Term 2
2
The statement outlined here under describes the various key activities that will be
involved in the project. In order for the project to succeed, there are issues that must not be
left out in order to achieve the desired results and to leave all the stakeholders satisfied with
the kind of work done.
SWOT
Internal Strength:
1. MovieFlix has been around longer than other online movie rental companies
2. Has original content and movies
3. Customer satisfaction
Internal Weakness:
1. Not everyone can be tech savvy so it may cause issues or concerns for my non
tech savvy customers.
2. Dependent on internet providers
3. Has issues forecasting what the consumer wants to watch
External Opportunities:
1. Able to develop and market original shows and movies
2. Join an internet company like Xfinity to get better deals for consumers
3. Develop more high power relationships with movie actor and production
companies
3
External Threats:
1. Increasing number of competitors
2. Lawsuits on pirated content
3. Services being faded out like the home phone
Some if not most of the reason I put in the SWOT are real issue that are being faced with
movie streaming services like Netflix at this time. Netflix is currently the oldest online and video
rental service company. There are other that have followed in their footsteps after seeing
Netflix’s success. Prime example is Amazon Primes video streaming services and now Disney +
which was just released this week and has already hit 10 million subscribers.
After seeing the success that Netflix has received how could Disney let another service
profit off their movies when its obvious that the consumer is there and waiting. I personally don’t
care for Disney but the fact that they have Marvel Comic movies is a game changer for some.
Little known fact: Netflix had offered a partnership with Blockbuster video by selling
them Netflix in 2000. Blockbuster basically laughed at them. In 2010 Blockbuster officially filed
for bankruptcy and I’m sure everyday they think about what could have been.
“Consultant” point of view”
4
After further review analysis with my team here at Sanchez Consultant firm. It was
analyzed that the problem that MovieFlix has with competition in the marketplace is going to be
harder to resolve than previously anticipated. There have been many new competitors that have
risen and are now legitimately affecting MovieFlix’s consumer profitability.
A few of the ideas we have is to see if there is an opportunity to get a 2 for one or ½ price
deal for multiple family households on pricing. Our research shows that consumers love price
breaks. Also since family programing is what most consumers want. We feel that Movieflix
should invest in making more family movies or even buying a company like PIXAR in order to
own the rights to those movies.
We believe we can have some information on cost analysis for these ideas within the next
30-90 days after we get MovieFlix’s numbers on household information.
References
5
Namada, J. M. (2018). Organizational learning and competitive advantage. In Handbook of Research on
Knowledge Management for Contemporary Business Environments (pp. 86-104). IGI Global.
Phadermrod, B., Crowder, R. M., & Wills, G. B. (2019). Importance-performance analysis-based SWOT
analysis. International Journal of Information Management, 44, 194-203.
Mahtani, Sunil, MBA. “Netflix, Inc.” Salem Press Encyclopedia, 2019.
1
Module 04 Course Project – Team Building
Claudia Sanchez
Rasmussen College
Author Note
This paper is submitted December 1, 2019, for Tom LeNeau’s B280/GEB2930 Section 01
Business Capstone – Online Plus – 2019 Fall Quarter Term 2
2
Management Teams
The Management Team describes the various vital activities that will be involved in the
project. For the project to succeed, some issues must not be left out to achieve the desired results.
The project will include a series of negotiations between the company and any consultants who
are in the project.
To run the project effectively and to avoid getting into conflict with the people we will
interact with. To start with, we must find the standards that must be upheld by the members of
the profession and make each person informed so that in the case of violation of the criteria, each
person will be held accountable for their actions. In addition, we will consider how ethics needs
to be developed among the team members (Wysocki, 2011). The third consideration that we shall
make is on gathering all the relevant facts regarding the project and all the stakeholders who will
be involved. To avoid any misunderstanding with consultants once the project starts running.
Special Purpose Team
The teams that the consultant company should use to help with the MovieFlix strategy is
a particular purpose to the team. They will be working together to correctly see about getting a
two for one or ½ price deal for multiple family households on pricing for the use of the
streaming service. Movieflix should invest in making more family movies or even buying a
company like PIXAR to own the rights to those movies.
3
These teams will be split into two groups with specific duties assigned to get their
assignments completed. Every week they will get together and brainstorm their ideas to each
other. Learning from the different members is essential in improving the participation of the
teams in the project, and this involves the focus on the changing needs of MovieFlix and the
competitiveness required to improve performance. The cohesiveness of the team increases the
learning process, and this estimates the need to focus on the consistency that enables the
implementation of strategies (Rød & Fridjhon, 2016).
Multi-Functional Team
This team will be in charge of the financials for the need for this project. They have
specific expertise on what will be needed to gain as much revenue with the least expense. This
team will have a high caliber of expertise in this area and will offer multiple points of view for
the stakeholder to be happy with the gain Movieflix will get with this new project.
References
Wysocki, R. K. (2011). Effective Project Management: Traditional, Agile, Extreme. New York,
NY: John Wiley & Sons.
Rød, A., & Fridjhon, M. (2016). Creating Intelligent Teams. [Place of publication not identified]:
KR Publishing.
Michael (2016) http://www.leadershipgeeks.com/types-of-teams/
Five Different Types of Teams

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