My company is Audi, like the car. I included the paper instructions in the attached file.This is a six page paper. You must follow the instructions and No Plagiarism. The paper should be a total of 8 pages including the title page and the Reference page. The paper must be written in first person. Below is just an example of the type of the instructions for the paper. Please you must go through the PDF file attached to see the instructions. High Quality work is needed.Write in 1st person; e.g., “I identified…” or “My analysis showed…”
 Use direct, confident, and persuasive language! Don’t be wishy-washy. Avoid fluff words
and phrases. Do not say “I think the company’s strategy is…” or “I feel the company
should…” or “I believe the company has several opportunities…” or “the company
should consider changing…” or “Perhaps the company could…” or “Maybe the company
should…” or “In my opinion…” Before submitting your paper, use the search feature in
Microsoft Word to find and remove these fluff words and phrases. No! Don’t do it! ABSOLUTELY DO NOT COPY ANYTHING FROM ANYWHERE.
mgmt_4710_strategic_analysis_project.pdf
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Posted to eCourseware 9/17/19
MGMT 4710
Strategic Analysis Project
Overview of Project & Deadlines
The purposes of the strategic analysis project are to (1) evaluate your ability to apply strategic
management tools and concepts you are learning in the course as well as concepts from other
business courses and (2) give you an opportunity to polish your critical thinking and writing
skills in a comprehensive report.
For the project, you will select a publicly-traded company. The only restriction is that you may
not select any companies featured in the cases at the end of the textbook. (See the textbook
table of contents for a list of cases/companies). You must let me know which company you
select no later than October 1. (You are responsible for meeting this deadline by emailing me
the information if you are not in class on October 1).
 For each day late in submitting your company, 5 points will be deducted from your
project grade.
The final paper must be submitted to the dropbox by the December 10 deadline. Papers will
not be accepted by email. The date uploaded to the dropbox is the date submitted. You have 12
weeks to work on this project, so there is no reason to ask for or expect a deadline extension.
 If a deadline extension is granted, for each day or partial day submitted late, 25 points
will be deducted from your project grade.
As you are working on your project, you may discuss your ideas with other students and I
encourage you to do so, but the work you submit must be your own.
What Should My Paper Include?
Your final paper should include the following components:
1. Company Overview
 BRIEF history of company (no more than 1 paragraph)
 2018 sales revenues
 Number of employees (domestic, and if applicable, worldwide)
 HQ location (and international locations, if applicable)
 What industry are they in?
 What products/services do they offer?
 Who are their customers?
 Who are their major competitors?
MGMT 4710 Strategic Analysis Project p. 1 of 4
2. Business Strategy & Competitive Advantage
 Describe the generic business strategies: cost advantage and differentiation (in your
own words, not copied from textbook).
 Explain which generic strategy best describes your company and why. If neither
strategy clearly applies to your company, explain why.
 Does your company have a competitive advantage in the industry in which it
competes? Why or why not?
3. External Analysis
 Explain what the five forces model is and why it’s used (in your own words, not
copied from textbook).
 Using the five forces model, analyze the industry in which your company competes.
 Be sure to clearly identify each of the five forces in your company’s industry.
 Based on your five forces analysis, is the industry attractive (i.e., strong potential for
profitability)? Why or why not?
4. Internal Analysis
 Identify your company’s most important resources and capabilities.
 Explain what a VRIO analysis is and why it’s used (in your own words, not copied
from textbook).
 Using the VRIO model, analyze your company’s resources and capabilities.
 Based on your VRIO analysis, which resources/capabilities contribute most strongly
to your company’s ability to compete successfully?
5. Financial Analysis
 Using information from the company’s annual reports, calculate and present the
following financial ratios for 2016 through 2018. For a definition and review of each
ratio, I’m including links to investopedia.com. You may include additional ratios, but
these four are required:
 Net profit margin: http://www.investopedia.com/terms/n/net_margin.asp
 ROA: http://www.investopedia.com/terms/r/returnonassets.asp
 ROE: http://www.investopedia.com/terms/r/returnonequity.asp
 Current ratio: http://www.investopedia.com/terms/c/currentratio.asp
 For each ratio:
 Define/explain what the ratio means.
 Interpret your company’s ratios for 2016-18 in terms of what it shows about
the company’s financial and competitive situation.
 Compare your company’s ratios with two competitors in the same industry
(for 2018 only)
6. Strategic Recommendations
 Based on your analysis of the company in the previous sections, discuss at least
three recommendations for how the company can improve its competitive situation.
MGMT 4710 Strategic Analysis Project p. 2 of 4

For each recommendation, be specific. Include the why and the how. Focus on big
picture strategic actions, not trivial stuff. Saying “the company is perfect and doesn’t
need to change anything” is not acceptable. All companies need to continually
improve the way they do business or they will cease to exist!
7. Appendix
 Include an appendix with figures – include tables, charts, etc.
 Label each consecutively as “Figure 1,” “Figure 2,” etc.
 Each figure should be specifically referred to in the text of the paper. Do not put
anything in the Appendix that you did not discuss in the paper itself.
 Keep figures to a minimum. Use only what you need to convey important parts of
your analysis. Excessive use of figures will detract from your paper.
 Do not include photos as figures unless there is a compelling reason.
8. References
 Include a list of references that you cited in the paper. Do not include any references
that were not cited somewhere in the paper.
 All references must be complete – do not just copy and paste the URL.
 Use APA style or standard style for citing and referencing.
What Formatting & Writing Guidelines Must I Follow?









You must submit your paper in a Word or PDF file. I will not accept other file formats.
Use a minimalist, professional design; avoid excessive use of graphics or color.
Double-spaced, 1-inch margins. Minimum 10 pt. Arial, Calibri, or Times New Roman
font.
Maximum page length, including everything from beginning to end, is 20 pages.
Use short, focused paragraphs. Do not use long, rambling paragraphs. Use headers to
identify the different parts of the paper.
Do not copy or paste ANYTHING from ANYWHERE. Do not quote ANYTHING – not even
one sentence. Write in your own words as much as possible.
Ensure that writing is clear and organized. Proofread for correct spelling, grammar,
punctuation, sentence structure, and word usage. If your writing skills are weak, I
strongly urge you to take advantage of services offered at the Center for Writing &
Communication (www.memphis.edu/cwc/).
Write in 1st person; e.g., “I identified…” or “My analysis showed…”
Use direct, confident, and persuasive language! Don’t be wishy-washy. Avoid fluff words
and phrases. Do not say “I think the company’s strategy is…” or “I feel the company
should…” or “I believe the company has several opportunities…” or “the company
should consider changing…” or “Perhaps the company could…” or “Maybe the company
should…” or “In my opinion…” Before submitting your paper, use the search feature in
Microsoft Word to find and remove these fluff words and phrases.
MGMT 4710 Strategic Analysis Project p. 3 of 4
Should I Take a Chance and Plagiarize?
No! Don’t do it! ABSOLUTELY DO NOT COPY ANYTHING FROM ANYWHERE. All papers will be
checked using Turnitin, a plagiarism-detection software program. If you plagiarize all or part of
the paper, you will receive a ‘0’ and risk being reported to the university for academic
dishonesty. Unfortunately, I have had students who did not graduate on time because they got
caught plagiarizing and failed the class. Don’t risk it! Maybe you won’t get caught, but if you do,
I will accept no excuses. If you fail the class due to academic dishonesty, it will be solely YOUR
fault. You were warned!
How Will My Paper Be Graded?
This grid shows how points will be allocated to the various parts of the paper.
Maximum
Points
Sections
Company Overview
10
Business Strategy & Competitive Advantage
10
External Analysis
10
Internal Analysis
10
Financial Analysis
10
Strategic Recommendations
15
Appendix
5
References
5
Formatting & Writing
25
Total Points
Your
Points
100
MGMT 4710 Strategic Analysis Project p. 4 of 4

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