Next, find either an advertised job or a job description for at least three levels of managers within the organization: a first-line or supervisory manager, a middle manager, and an executive-level manager. Once you have job descriptions for all three levels of managers, compare the skills requited in the job descriptions with the managerial skills outlined in your text. To what extent do you see different skills associated with different level job?To what extent are the skills required the same across all three levels of management?our company is Nike Inc.this is a group project the picture is entire required and you only need to do the last part which is I show you before.so you need to write a power point with a speech and a word doc. and i give you my teamates word doc, as example meybe you can get some idea from him.
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Organizational Culture
Nike Inc.’s corporate mission and vision statements evolve to accurately represent the company’s
position as the leading athletic shoes and apparel supplier in the global market. A company’s
corporate mission statement defines the fundamental objectives of the business, especially in terms
of its purpose. In this company analysis case, Nike’s mission statement prompts the business to
support the endeavors of athletes. On the other hand, a company’s corporate vision statement
provides a picture of a target future condition of the business. Nike’s vision statement focuses on
brand strength and development. The company applies these corporate statements as guides for
the evolution of its business, leading to the creation of business strengths like a strong brand image,
as determined in the SWOT analysis of Nike. Through the evolution and effective implementation
of its corporate vision and mission statements, the company supports its market position as a
leading producer of sports footwear, apparel and equipment.
In implementing its corporate vision and mission statements, Nike Inc. aims for leadership in the
international market, while counteracting competition. The Porter’s Five Forces analysis of Nike
Inc. shows that competitive rivalry imposes a strong force against the company and its industry
environment. The corporate mission and vision statements compel the company’s strategic
management to develop policies to ensure competitiveness against other firms, such as Adidas,
Puma, ASICS, Under Armour, and VF Corporation. These firms make the global athletic and
leisure shoes, apparel and equipment market a challenging business environment.
The Nike logo – known as the ‘Swoosh’ – is the simplest logo imaginable, consisting of only two
lines. The Swoosh is curved. Because it’s not a check mark. And yet, this remarkable logo
represents billions of dollars’ worth of accumulated branding and marketing associations. At its
most fundamental level, the Nike Swoosh represents motion and speed. The shape depicts an arc
of movement. The word ‘swoosh’ is featured for the sound you’d hear when a basketball athlete
passed you to a spectacular dunk. Besides, the shoe brand borrows the mythological attributes of
flight, victory, and speed from Greek.
To say that the Nike Swoosh represents motion and speed is only to inspect the surface of the
design. The Nike logo meaning is imbued with the results of long-term, multi-billion-dollar
branding efforts. This brand represents transcendence through sports. It carries decades worth of
affiliated basketball heroism, urban hip-hop attitude, and more.
Again, Nike Inc.’s corporate mission is “to bring inspiration and innovation to every athlete in the
world.” The company further states that everybody is an athlete, based on Nike founder Bill
Bowerman’s statement, “If you have a body, you are an athlete.” This mission statement represents
the company’s strategic goal of reaching out to the global leisure and sports footwear, apparel and
equipment market. The following main components are in Nike’s corporate mission statement:



Inspiration
Innovation
Every athlete in the world
The company’s slogan “Just Do It” represents this inspirational goal. As a leading manufacturer
of sports shoes, apparel and equipment, Nike Inc. inspires people to adopt a “winner mindset”,
which is covered in the “inspiration” component of the mission statement. Also, Nike’s corporate
mission statement emphasizes innovation. This component is applied through the company’s
strategy of continuous improvement of products through new technologies, as included in Nike
Inc.’s generic competitive strategy and intensive growth strategies. The “every athlete in the
world” component indicates that the company’s corporate mission pushes the business to target
every consumer in the world. As noted, the company considers every person an athlete. Thus,
based on this corporate mission, Nike’s products are designed to attract and satisfy a wide variety
of market segments globally.
Nike Inc.’s corporate vision is “to remain the most authentic, connected, and distinctive brand.”
Nike continues to apply this vision statement, which was emphasized in the corporation’s global
growth strategy for 2015. The company focuses on developing its brand. The following are the
notable components of Nike’s corporate vision statement:



Authentic
Connected
Distinctive
Nike’s vision statement uses the word “remain,” which indicates that the company already
considers its brand as the most authentic, connected, and distinctive in the global market for
sporting goods and related products. The “authentic” component of the corporate vision statement
shows that the company aims to make its products deliver high performance to consumers. On the
other hand, the “connected” component is about ensuring consumers’ personal connection with
the brand. Nike’s marketing mix or 4P supports the creation and maintenance of such connection
with customers. The company also maintains distinctiveness by delivering the best possible
products to the market. This corporate vision regards Nike Inc. as a leader in the industry, while
pushing the business to further separate itself from competitors. A notable point about the company
is it also develops connections with consumers through its vision for corporate social
responsibility: “to help NIKE, Inc. and our consumers thrive in a sustainable economy where
people, profit and planet are in balance.” This vision serves as basis for Nike Inc.’s corporate social
responsibility strategy and stakeholder management approaches.
HEROES
Nike was founded by two men, namely, Bill Bowerman and Phil Knight, and they are two heroes
of Nike brand. Bill Bowerman was a nationally respected track and field coach at the University
of Oregon, who was constantly seeking ways to give his athletes a competitive advantage. He
experimented with different track surfaces, re-hydration drinks and innovations in running shoes.
But the established footwear manufacturers of the 1950s ignored the ideas he tried to offer them,
so Bowerman began cobbling shoes for his runners. Phil Knight was a talented middle-distance
runner from Portland, who enrolled at Oregon in the fall of 1955 and competed for Bowerman’s
track program. Upon graduating from Oregon, Knight earned his MBA in finance from Stanford
University, where he wrote a paper that proposed quality running shoes could be manufactured in
Japan that would compete with more established German brands. Later, when the first set of
sample shoes arrived, Knight sent several pairs to Bowerman, hoping to make a sale. Instead,
Bowerman stunned Knight by offering to become his partner, and to provide his footwear design
ideas to Tiger. They shook hands to form Blue Ribbon Sports, pledged $500 each and placed their
first order of 300 pairs of shoes in January 1964. Knight sold the shoes out of the trunk of his green
Plymouth Valiant, while Bowerman began ripping apart Tiger shoes to see how he could make
them lighter and better, and enlisted his University of Oregon runners to wear-test his creations.
In essence, the foundation for what would become Nike had been established.
The Nike Story? Just Tell It!
The best way for a company to create a prosperous future is to make sure all of its employees
understand the company’s past. That’s why many veteran execs at Nike spend time telling
corporate campfire stories. When most people think of Nike, they think of superstar athletes like
Michael Jordan, Mia Hamm, and Tiger Woods. When Nike’s own employees think of their
company, they think of a retired university track coach, an Olympic runner whose career ended
tragically in a 1975 car crash, and a so-so athlete whose achievements as an entrepreneur far
outpaced his accomplishments as a runner.
Nike has made understanding its heritage an intrinsic part of its corporate culture. Think of this
approach as internal branding, the stories that you tell about your past shape your future. Which is
why, these days, Nike has a number of senior executives who spend much of their time serving as
“corporate storytellers”, who explain the company’s heritage to everyone from vice presidents and
sales reps to the hourly workers who run the cash registers at Nike’s stores. And like all great
stories, the ones about Nike offer archetypes that people can learn from. When Nike’s leaders tell
the story of how Coach Bowerman, after deciding that his team needed better running shoes, went
out to his workshop and poured rubber into the family waffle iron, they’re not just talking about
how Nike’s famous “waffle sole” was born. They’re talking about the spirit of innovation.
Likewise, when new hires hear tales of Prefontaine’s battles to make running a professional sport
and to attain better-performing equipment, they hear stories of Nike’s commitment to helping
athletes. As Nike gets even bigger, its storytellers feel that their mission becomes even more
critical. Every company has a history, but they have a little bit more than a history. they have a
heritage, something that’s still relevant today. If they connect people to that, chances are that
people won’t view Nike as just another place to work.
Many stories have been told around the Swoosh brand
In the summer of 1987, young architect designer Tinker Hatfield was struggling restlessly to design
a compelling basketball shoe that would satisfy the taste of a very picky Michael Jordan, who by
then was emerging as one of the best players the sport had ever seen. Jordan’s contract with Nike
was coming to an end, and, frustrated with the first two iterations of the Air Jordan shoe, the NBA
All-Star had reached a point where he was considering ending his relationship with the company.
After weeks of sleepless nights, Tinker finally had his light bulb moment. He came up with the
one thing he knew would connect Michael to the shoe and convince him to stay with Nike: a shoe
that told the story of becoming the Greatest of All Time.
Original 1987 Air Jordan III Sketch by Tinker Hatfield
Introduced on the court and in stores, the very next season, the Air Jordan III was the first model
to feature a visible Nike Air unit in the heel, an elephant print-inspired trim, and a tumbled leather
upper as a nod to Jordan’s fashion sensibilities. It also introduced the now-iconic Jump man logo,
the unmistakable silhouette of His Airless performing a slam-dunk. Ultimately, the Air Jordan III
was the first shoe to be designed around the performance needs of a player, while seamlessly
blending style and narrative. Michael grinned from ear to ear when he held the shoe for the first
time. And to this day, the Jordan III remains his favorite of all time. And while today’s best players
continue to push the sport forward with innovative playing styles, Nike designers are responding
by raising the bar each year to create designs that take both athlete inspiration and technology to
new storytelling heights. In any conversation about innovative playing styles and compelling
backstories during the last ten years, it would be difficult to avoid mentioning Kobe Bryant, Kevin
Durant, and LeBron James—all of whom have had their stories told through their signature shoes.
The KOBE 9 Masterpiece — Kobe Bryant
For Kobe Bryant’s KOBE 9 Masterpiece, a shoe designed for his 17th season as a professional
basketball player, the designers turned to Bryant’s own incredible career accomplishments. After
five championships, multiple All-Star appearances, and various record-breaking performances,
this was the season of making a comeback from a devastating Achilles heel injury. This comeback
was symbolized by nine red sutures on the back of the shoe; the Latin phrase ‘veni, vidi, vici’,
which translates to “I came, I saw, I conquered” printed on the medial (inside) part of the shoe; an
outsole traction pattern that mimicked Bryant’s own foot pressure mapping; and the “Chaos”
colorway inspired by his deep fascination with The Joker.
The LEBRON 11 Terracotta Warrior
For the LEBRON 11, Nike designers recalled Lebron James’ fascination with the Chinese
Terracotta Warriors he had seen on a recent visit to Xi’an, China. Particularly, King James took a
particular liking to the warrior’s spirit of “grit, confidence, hard work, and determination.” Taking
inspiration from the stone sculptures, the designers combined the aged neutral stone color with the
bright purple, teal, and red hues they were originally painted as with a faceted warrior armor-like
plating covering the shoe. The interior of the shoe—a jungle scene—suggested the lion, which is
James’ on-court alter ego. These features, combined with subtle elements that hinted at his
hometown of Akron, Ohio, told the story of an ever-evolving player looking to the past to lead his
future. So whether a shoe is inspired by a significant experience or place, or a career-shaping
moment for a future All-Star, or whether it simply taps into an energy that helps fuel performance,
it tells a story. The use of storytelling in footwear design elevates an otherwise bleak product to
greater heights, and it becomes a unique, multidimensional experience for the players and for those
who aspire to be like them.
RITES AND RUTUALS
The NIKE Tournament of Champions and its associated events are among the most competitive
and prestigious interscholastic and club tournaments in the world. It includes:
1. Tournament of Champions
December 17-21, 2019
Phoenix, AZ
The 23rd Annual Nike Tournament of Champions will be held December 17-21, 2019 in
Phoenix, AZ. The event will feature 112 elite teams from 22 States, including the majority
of the preseason top 25 teams in the nation.
Established in 1997, the Tournament of Champions is hailed as the greatest interscholastic
basketball event – for boys or girls – in the world and has long been considered the de facto
National Championship for American girls’ basketball.
Since its inception, the Tournament has produced the consensus National Champions 19
times in the last 21 years; during that span it has hosted a remarkable total of 377 State
Championship teams from 42 different States. The Tournament has also been a showcase
for most of the brightest young stars in the sport; over two decades it has played host to
hundreds of high school All-Americans and future collegiate and professional stars, and its
alumni include 8 Olympians and 22 WNBA All-stars, including five #1 draft picks.
2. Mamba Tournament of Champions
May 14-17, 2020
Thousand Oaks, CA
The first annual Mamba Tournament of Champions will be held May 15, 16, and 17 at the
Mamba Sports Academy in Thousand Oaks, California. As the name implies, the event is
sponsored in part by the facility co-owned by NBA legend Kobe Bryant.
The event will be NCAA-certified (pending) to allow for college coaches to view
prospective student athletes. A highlight of the event is the primary venue itself: Kobe’s
100,000 square foot, state of the art facility in Thousand Oaks.
Participation in the May event will be strictly limited to 96 teams. The event is cosponsored by the Tournament of Champions and the California Storm Basketball Club.
3. NIKE Tournament of Champions
July 10-12, 2020
Chicago, IL
The 22nd Annual Nike Tournament of Champions will host 792 teams from all 50 States
and every Canadian province; Nike Nationals – now in its 16th season – features all 64
teams from the Portland, OR based apparel company’s Elite Youth Basketball League
(EYBL).
There is little debate that Nike’s iconic Tournament of Champions (est. 1999) is the most
competitive club basketball event in the world; combined with Nike Nationals (est. 2005)
it has transformed Chicago into a mecca for girls’ basketball and the #1 stop for the nation’s
most elite youth teams.
In 2020 the combined events will showcase nearly 10,000 student athletes. Over three days
more than 2,200 games will be played on 80 full size basketball courts constructed inside
Chicago’s McCormick Place – the largest convention center in North America and the only
building on the continent large enough to host the Tournament of Champions.
4. National Championship
July 23-25, 2020
Atlanta, GA
The National Championship (July 23-25, Atlanta, GA) returns for its fifth season with as
many as 600 teams playing on nearly three times the number of courts and space in the
Georgia World Congress Center as previously used.
To create an event unlike any other held during the July observation period, the
Tournament of Champions has partnered with three other qualifying July events to create
a true national championship, allowing for the determination of the best team in the United
States at every age level, regardless of sponsorship or affiliation.
The Championships will be held in Building B of the World Congress Center, which allows
for the construction of up to 60 regulation courts along with concessions and retail space.
Located in downtown Atlanta just minutes from major hotels and tourist attractions, the
GWCC is the perfect venue for this monumental end-of-summer event.
5. NIKE Tournament of Championship: Volleyball
October 2-3, 2020
Phoenix, AZ
The 12th Annual Nike Tournament of Champions (October 2-3, Phoenix, AZ) will
showcase 96 of the most elite high school girls’ volleyball teams in the United States,
including many of the preseason top 25 teams in the nation. PrepVolleyball has called the
Tournament of Champions “…the de facto high school National Championship…” and
“…a high school tournament like none other.”
Competition is divided into three, 32-team divisions, with each team playing in seven (7)
matches over two days. The event is covered extensively by MaxPreps, Prep Volleyball,
and other media outlets.
Beside those tournaments, they also celebrate activities within the company. The rites and rituals
in Nike organizations also affect the way the company culture is felt throughout the business. For
example, if their culture focuses on employee improvement, it’s likely that they have interesting
company rituals that enable employees to learn new things and advance their knowledge. For
example, they held weekly lunch-and-learn meetings where colleagues can teach each other about
various areas of the business. Having an employee of the week or month gives people a goal to
aspire to, especially if the accolade comes with a prize, such as a gift card or an extra day of
vacation. When projects are completed successfully, Nike’s employer could celebrate by having
drinks and cake in the lunchroom or taking employees out for a meal. This allows team members
to bond over their shared experience and breathe a sigh of relief after finishing a busy period at
work. However, celebratory rituals don’t need to affect the company budget. Simple things like
sending out an email announcement with a celebratory picture can also work as a way to mark a
milestone. Companies can have a bell in the office that employees can ring whenever they reach a
goal, signaling the success for everyone that hears it. Acknowledging the success can be a ritual
in itself; it doesn’t always need to come with an award or party.
The important of the organization’s culture
Organization’s culture is linked to improving employee skills and gaining new knowledge. For
many organizations, constant improvement and innovation is a part of company culture. This can
be reflected in the rites and rituals. For example, after every project, the Nike team can sit down
to debrief and discuss the lessons each employee learned from the process. This can help the team
to figure out where things can be improved, and which areas we …
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